Social and Search Planner

Syneos Health; Buenos Aires; Presencial; ARS 39.882.000 - 53.177.000; Jornada completa

Descripción de la vacante

Syneos Health is looking for a Search and Social Media Planner in Buenos Aires. This role involves managing and optimizing campaigns across various platforms, ensuring flawless execution and significant client impact. Candidates should have a Bachelor’s degree and at least 2 years of relevant experience in media planning with a strong understanding of the pharmaceutical and healthcare industries.

Formación

• 2+ years’ experience in paid search/social media advertising.
• Strong in-platform experience across major social/search platforms.
• Proven track record in managing complex media activations.

Responsabilidades

• Assist in planning and buying social/search media campaigns.
• Conduct regular check-ins with social media and search supervisors.
• Analyze campaign performance, providing insights and recommendations.

Conocimientos

Media planning

Campaign optimization

Data analysis

Educación

Bachelor’s degree in Marketing, Business, or related field

Herramientas

Google Ads

Microsoft Ads

Facebook

Instagram

LinkedIn

X/Twitter

TikTok

Descripción del empleo

Updated: June 27, 2025
Location: Buenos Aires, B, Argentina
Job ID:9722

Syneos Health is seeking a Search and Social media planner. The role within the integrated media team, will be responsible for trafficking, QC, and planning within the social and search engine platforms as described in the Key Responsibilities. This position plays an important role in activating our media buys within each channel through flawless execution. Passion for great performance is a must – the ideal candidate will proactively assist the team on a variety of tasks for existing campaigns while helping to craft new setup initiatives.

Key Responsibilities:

• Assist the search/social media paid advertising planning, buying, and optimization of campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, X/Twitter, TikTok, Google Ads and Microsoft Ads including QAs and campaign optimizations.
• Conduct regular check-ins with the Social Media Director and Search Supervisor to report on campaign performance and recommend strategic adjustments.
• Partner with other media planning, media buying, and analytics departments to provide sound, research-based campaign strategies, plans and implementation approaches that drive tangible client business impact.
• Leverage data-driven approach to analyze campaign performance and derive insights and strategic recommendations to improve KPIs and campaign results.
• Listen and stay engaged with relevant social discussion about our clients, competitors, and/or industry
• Nurture key relationships with platform reps to increase opportunities and remain up to date on pharmaceutical and healthcare branded and unbranded content regulations and restrictions

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• 2+ years' experience in development, planning, activation, management, optimization, and measurement of paid search and/or social media advertising campaigns based on client goals and KPIs
• Strong in-platform experience across major social and search platforms including (but not limited to): Meta, LinkedIn, X/Twitter, TikTok, Google Ads and Microsoft Ads
• Proven track record of successfully managing complex media activations with quick turn around times
• Experience with successfully executing campaigns in all three stages of the sales funnel; awareness, consideration and conversion/lead generation..
• Works well independently and collaborating with other teams
• Certifications in Search and Social platforms preferred
• Experience in pharma or healthcare is required

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experiencedoesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills fromprevious roles. We also encourage you to join our Talent Network to stayconnected to additional career opportunities.

Why Syneos Health Communications? We are powered by Syneos Health, a global professionalservices organization designed to help the biopharmaceutical industry shorten the distance from lab to life. Wehave a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork andfuels our passion for total, life-changing solutions. At the heart of health, we’re uniquely poised to predictwhat’s next and respond to the market’s demand for smarter and faster answers. We are able to help our customersmake important decisions within their business due to our unique understanding of the complexities that come alongwith working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

W o r k H e r e M a t t e r s E v e r y w h e r e | How are you inspired to change lives?

Syneos Health companies are affirmative action/equal opportunity employers(Minorities/Females/Veterans/Disabled)

Discover what our more than 29,000 employees already know: work here matterseverywhere. We work hard,and smart, all in the name of getting much-needed therapies to thosewho need them most. A career with Syneos Health means your everyday workimprovespatients’ lives around the world. Selecting us as an employer secures acareer inwhich you’re guaranteed to:

Syneos Health is a leading fully integrated biopharmaceutical solutions organization builtto accelerate customer success. We translate unique clinical, medical affairs and commercialinsights into outcomes to address modern market realities. To learn more about how we areShortening the distance from lab to life, visit syneoshealth.com .

Syneos Health is an Equal Opportunity Employer. All qualified applicants will receiveconsideration for employment without regard to race, color, age, religion, marital status,ethnicity, national origin, sex, gender, gender identity, sexual orientation, protectedveteran status, disability or any other legally protected status and will not bediscriminated against. If you are an individual with a disability who requires reasonableaccommodation to complete any part of our application process, including the use of thiswebsite, please contact us at: Email: [emailprotected] One of our staff members willwork with you to provide alternate means to submit your application.