SEO Analyst

VML South Africa; Buenos Aires; Híbrido; USD 40.000 - 80.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Senior SEO Analyst to lead innovative SEO strategies. This role focuses on enhancing organic search performance and brand visibility through technical and content optimization. You will conduct thorough audits, manage link-building strategies, and utilize analytics tools to refine approaches based on data insights. In a collaborative environment that values creativity and connection, your contributions will significantly impact the digital landscape. If you are passionate about SEO and ready to make a difference, this opportunity is for you.

Servicios

Flexible work hours

Hybrid work model

Creative work environment

Career development opportunities

Formación

• 5+ years of experience in technical and content-focused SEO.
• Proficient in SEO tools and CMS platforms.
• Strong analytical and problem-solving skills.

Responsabilidades

• Develop and implement SEO strategies aligned with business goals.
• Conduct in-depth SEO audits and optimize content.
• Monitor SEO performance and generate reports.

Conocimientos

Technical SEO

Content Development

Keyword Research

Analytics

Link-Building Strategies

Problem-Solving

Writing Skills

Educación

Bachelor's degree in Marketing

SEO-related certifications

Herramientas

Google Analytics

Google Search Console

SEMrush

Ahrefs

Screaming Frog

CMS platforms (WordPress, Drupal, AEM)

Descripción del empleo

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who we are looking for

We are looking for a Senior SEO Analyst who is highly motivated and experienced in leading and executing comprehensive SEO strategies. The ideal candidate combines strong technical SEO knowledge with a creative approach to content development and optimization. This role will focus on improving organic search performance, driving qualified traffic, and enhancing brand visibility and identity across digital platforms.

What you’ll do

1. Develop and implement holistic SEO strategies aligned with business goals.
2. Conduct in-depth SEO audits to identify technical and content optimization opportunities.
3. Define and prioritize target keywords based on search intent and competitive analysis.
4. Stay current with search engine trends and algorithm updates.
5. Continuously adjust strategies based on performance and new opportunities.

Technical SEO:

1. Optimize site architecture, loading speed, and UX for better crawling and indexing.
2. Implement and manage structured data (Schema Markup).
3. Monitor and optimize files like robots.txt and sitemap.xml.
4. Manage and troubleshoot indexing through Google Search Console and GA4, resolving crawl, indexation, and 404 errors.
5. Implement and manage redirects (301, 302, etc.).
6. Ensure mobile compatibility and compliance with mobile-first indexing.

Content SEO:

1. Develop content strategies based on keyword research and competitor analysis.
2. Create and optimize high-quality, original content (blogs, guides, infographics, videos, etc.).
3. Enhance existing content to improve search engine rankings.
4. Conduct ongoing keyword and search intent research.
5. Collaborate with marketing and content teams to ensure brand consistency and SEO alignment.
6. Lead and manage link-building strategies (internal and external).

Analytics & Reporting:

1. Monitor and analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
2. Generate regular reports on traffic, keyword rankings, and conversions.
3. Identify data trends and insights to refine strategies.
4. Present findings and recommendations to stakeholders.

What you’ll need

1. Minimum 5 years of proven experience in both technical and content-focused SEO.
2. In-depth knowledge of SEO principles (crawling, indexing, site structure, page speed, etc.).
3. Proficient in tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
4. Experience with CMS platforms such as WordPress, Drupal, or AEM.
5. Familiarity with structured data markup.
6. Experience with AI-powered SEO tools (e.g., Jasper, Surfer SEO, Frase).
7. Excellent writing and editing skills.
8. Proven experience creating SEO-optimized content.
9. Understanding of search intent and user experience optimization.
10. Strong grasp of link-building strategies.
11. Strong analytical and problem-solving abilities.
12. Bachelor's degree in Marketing, Communications, Journalism, or related field (preferred).
13. SEO-related certifications (Google Analytics, Google Ads, etc.) are a plus.
14. Fluency in English (spoken and written) is required.
15. Portuguese proficiency is a plus.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.