Senior Social Analyst

Publicis Groupe; Comisión de Fomento de Perú; Hybrid; ARS 76.035.000 - 106.449.000; Vollzeit

Zusammenfassung

Publicis Global Delivery is hiring a Senior Social Analyst to drive global social campaigns. You will activate, monitor, and optimize campaigns across platforms, coordinating with agencies and internal stakeholders to meet KPIs.

The role emphasizes independent work, quality focus, and continual growth within Publicis Groupe’s global delivery network. Collaboration across teams and ongoing reporting are core expectations.

Qualifikationen

• Bachelor’s Degree in Marketing, Advertising, Communication, Business, or any relevant field.
• English Level B2 or above.
• 2-3+ years of experience running social media advertising campaigns across multiple platforms such as Meta Ads, Twitter Ads, Snapchat Ads, Pinterest Ads, TikTok for Business, LinkedIn Ads.
• Strong communication skills and client orientation.
• Analytical mindset with attention to detail and ability to optimize campaigns.

Aufgaben

• Work directly with agencies to activate, monitor, and optimize social media campaigns for global clients, following guidelines and KPIs.
• Lead weekly status calls with internal stakeholders, providing performance and pacing strategies.
• Monitor campaign health and optimize daily budgets, website conversions, bidding, and ad creative based on performance.
• Ensure quality of deliverables and campaign setup within social media platforms.
• Proactively suggest improvements and troubleshoot issues.
• Maintain daily communication with client campaign managers.
• Report issues promptly that could impact operations.
• Deliver recommendations, execution and analysis for beta tests and new platforms.
• Help with social and digital media training and complete required certifications.
• Coordinate with global account teams via email/IM/video to ensure flawless execution.
• Identify growth opportunities and communicate them to the client.
• Help develop best-practice documentation for efficiency.
• Keep up with industry trends through marketing journals and recognized sources.
• Generate insights to add value to campaign performance.

Kenntnisse

English B2

Communication skills

Result oriented

Attention to detail

Analytical skills

Intermediate Excel

Teamwork and client orientation

Ausbildung

Bachelor’s Degree in Marketing, Advertising, Communication, Business

Tools

Meta Ads

Twitter Ads

Snapchat Ads

Pinterest Ads

TikTok for Business

LinkedIn Ads

Jobbeschreibung

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Overview

This position is available in Costa Rica, Colombia and Peru.

Publicis Global Delivery is looking for a Senior Social Analyst who wants to help our global clients succeed and our team continues growing. You will directly contribute to transforming our international clients' businesses by running and activating social campaigns and guiding team members to improve their technical goals.

The ideal candidate has independence and focus on quality and is eager to grow together with more than 5.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

• Work directly with our agencies to activate, monitor, and optimize social media campaigns for global clients, following their guidelines and their business KPIs.
• Run weekly status calls with internal stakeholders providing performance and pacing strategies.
• Monitoring the health of your campaigns, ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client's objectives.
• Ensuring the quality of deliverables and campaign set up within the social media platforms.
• Proactively makes suggestions and troubleshoots issues.
• Maintain daily communication with the client’s campaign managers.
• Report any issues that can spark within the operation promptly.
• Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies and vendors.
• Assist to Social and Digital media training sessions and complete the required certification and updates.
• Connect daily with global account team over email, IM and/or video conference as necessary to ensure flawless execution of deliverables.
• Proactively identify growth opportunities and regularly communicate them to client.
• Help develop documentation of best practices for improving operational efficiencies within the team and the group.
• Keep abreast of industry trends through advertising and media journals and recognized marketing source.
• Generate powerful insights that add value to campaign performance and focus on better results.

Qualifications

• Bachelor’s Degree in: Marketing, Advertising, Communication, Business, or any relevant field.
• English Level B2 or above.
• Minimum 2- 3+ years of experience running social media advertising campaigns in two or more social platforms such as Meta Ads, Twitter Ads, Snapchat Ads, Pinterest Ads, Tik Tok for Business, LinkedIn Ads.
• Good Communication skills.
• Result oriented skills.
• Attention to details skills.
• Analytical skills.
• Intermediate Excel Knowledge.
• Strong teamwork and client orientation skills to help the team grow.