Senior Paid Social Specialist

Publicis Global Delivery (PGD); Comisión de Fomento de Perú; Presencial; ARS 90.547.000 - 135.820.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Fitness benefits

Multicultural environment

Descripción de la vacante

Publicis Global Delivery (PGD) is seeking a Senior Social Analyst to lead paid social campaigns and translate data into practical optimization strategies. You’ll own performance across platforms, work with audiences, and ensure campaigns align with business objectives.

The role emphasizes ownership, cross-functional collaboration, and English communication with international stakeholders in a dynamic, multicultural environment.

Formación

• 2+ years of experience in Paid Social / Social Media Advertising.
• Hands-on with platforms such as Meta Ads Manager, TikTok Ads, or similar platforms.
• Strong understanding of campaign performance metrics.
• Experience managing budgets and campaign pacing.
• Experience working with audiences, targeting, and A/B testing.
• Strong analytical skills and the ability to turn data into clear recommendations.
• Proactive ownership of campaign performance.
• Advanced English (B2+/C1) with international stakeholders.

Responsabilidades

• Manage and optimize paid social campaigns to meet objectives.
• Analyze performance metrics to identify trends and opportunities.
• Monitor budget and pacing, adjusting for max performance.
• Work with audiences and targeting strategies to improve results.
• Conduct A/B testing across audiences, creatives, placements, and other variables.
• Translate data into actionable recommendations and optimization strategies.
• Identify opportunities to improve campaign performance and efficiency.
• Collaborate with internal teams to ensure campaigns are planned and executed well.

Conocimientos

Paid Social

Social Media Advertising

Data analysis

Budget management

Herramientas

Meta Ads Manager

TikTok Ads

Descripción del empleo

Are you passionate about paid social and love digging into data to understand what’s working, what’s not, and how to make campaigns perform better?

We’re looking for a Senior Social Analyst to join our team and take ownership of campaign performance across social media platforms.

What will you do?

• Manage and optimize paid social campaigns, ensuring performance is aligned with campaign objectives.
• Analyze campaign performance and key metrics to identify trends, opportunities, and areas for improvement.
• Monitor budget and pacing, making adjustments to maximize performance and delivery.
• Work with different audiences and targeting strategies to improve campaign results.
• Conduct A/B testing across audiences, creatives, placements, and other campaign variables.
• Translate data and performance insights into actionable recommendations and optimization strategies.
• Proactively identify opportunities to improve campaign performance and efficiency.
• Partner with internal teams and stakeholders to ensure campaigns are effectively planned, executed, and optimized.

What are we looking for?

• 2+ years of experience in Paid Social / Social Media Advertising.
• Hands-on experience with platforms such as Meta Ads Manager, TikTok Ads, or similar platforms.
• Strong understanding of campaign performance metrics and optimization.
• Experience managing budgets and campaign pacing.
• Experience working with audiences, targeting, and A/B testing.
• Strong analytical skills and the ability to turn data into clear recommendations.
• A proactive mindset and willingness to take ownership of campaign performance, beyond day-to-day execution.
• Advanced English (B2+/C1), with the ability to communicate effectively with international stakeholders.

Why join us?

• Medical insurance.
• Access to fitness benefits and wellness initiatives.
• A collaborative, multicultural environment with opportunities to keep learning and growing.