Senior PPC Campaigns Specialist- LATAM (iGaming)

Financecolombia; Buenos Aires; Híbrido; ARS 53.176.000 - 79.765.000; Jornada completa

Descripción de la vacante

A leading company in the iGaming industry, Betsson Group, is seeking a Senior PPC Specialist in Buenos Aires. In this dynamic role, you will spearhead impactful PPC campaigns across the LATAM region, leveraging your expertise in PPC tools and market insights to drive results. Join a multicultural team and make a significant impact in a fast-growing market while enhancing your skills in the exciting world of iGaming.

Servicios

Multicultural collaborative environment

Skill development in iGaming

Opportunity to work in leading LATAM markets

Formación

• Experience in driving impactful PPC campaigns with strong ROI focus.
• Excellent understanding of LATAM market and customer behavior.
• Fluency in Spanish and English, Portuguese is a plus.

Responsabilidades

• Lead planning, execution and optimization of PPC campaigns.
• Analyze data to identify improvement opportunities.
• Collaborate across marketing channels for integrated campaigns.

Conocimientos

PPC campaign management

Data analysis

LATAM market dynamics

Collaboration

Bilingual communication

Herramientas

Google Ads

Analytics platforms

Descripción del empleo

Senior PPC Manager - LATAM

As Betsson continues to grow across Latin America, we are looking for a Senior PPC Specialist to join our team in Buenos Aires!

The Wow

This is your chance to make a real impact in a dynamic and fast-growing market. As a Senior PPC Specialist, you will lead the planning, execution, and optimization of high-performing PPC campaigns across search, app, and video channels. Your efforts will drive results in emerging and established markets like Argentina, Peru, Colombia, and beyond. In this role, you’ll create and manage innovative campaigns tailored to diverse audiences while contributing to reshaping the iGaming landscape in the region

You'll be a vital part of a team that’s reshaping the iGaming landscape in the region.

We want you to excel in the following:

• PPC campaigns planning for consolidated or new markets.
• Quarterly planning & action Iiplementation of PPC activities according to regional goals/targets.
• Create, manage and optimise PPC campaigns (Search, App and Video) .
• PPC automation, scripts and bidding strategies.
• Proactively analyse data to identify opportunities for growth or improvement of account performance and day-to-day processes.
• Guarantee the highest quality of collaboration with internal and external stakeholders.
• Proactively search and present new ideas to regional managers and internal stakeholders to increase efficiency and performance
• Ensure an excellent cross-channel collaboration with other teams such as SEO and other biddable channels.
• Collaborate with other marketing channels in order to support and implement ASO, A/B test and CRO strategies.
• Collaborate with Google Account Managers and other external suppliers to constantly optimise tactics and improve account performance.
• Hybrid Model - office Nuñez

What's in it for me?

At Betsson, you’ll have the chance to:

• Work across leading markets in the LATAM region.
• Be part of a multicultural, friendly, and collaborative environment.
• Enhance your skills and develop your expertise in the iGaming industry.
• Embody the value of One Betsson while enjoying the perks of being a Betssonite!

You're good at:

• • Driving impactful PPC campaigns with a strong focus on ROI.
  • Understanding LATAM market dynamics and customer behavior.
  • Using PPC tools like Google Ads, and analytics platforms.
  • Working collaboratively within multicultural teams.
  • Communicating fluently in Spanish and English (Portuguese is a plus).

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