Senior Google Ads Media Buyer — Remote & Flexible Hours

Vysta Paid Media Group; Buenos Aires; Ibrido; ARS 1.500.000 - 2.100.000; Tempo pieno

Descrizione del lavoro

Proofpoint in Córdoba, Argentina is seeking a Senior Program Manager to drive delivery across our software portfolio. You will own programs from requirements through release, coordinating Engineering, Product, Threat Research and Operations to ensure on-time shipping and client impact.

You will mentor junior managers and report to senior leadership. You will lead cross-functional delivery across cloud and appliance lines, manage dependencies, drive risk mitigation, and build processes to deliver

Competenze

• Hands-on Google Ads with meaningful spend on DTC/ecommerce
• Fluent in the full stack of campaign types (Search, Shopping, PMax, YouTube)
• Ability to defend attribution decisions with data and logic
• Experience presenting to clients and leading calls

Mansioni

• Own a set of client Google Ads accounts end-to-end
• Directly manage client relationships and deliver updates and plans
• Audit accounts before touching campaigns: structure, keywords, negatives, bidding, tracking
• Separate brand and non-brand campaigns and report them distinctly
• Understand PMax and its impact; manage feed, tracking, landing pages
• Own tracking setup (GA4, GTM, Shopify goals) and troubleshoot discrepancies
• Build or deploy assets and landing pages when needed
• Communicate clearly in English to clients and stakeholders
• Work US Eastern business hours for calls; operate with high autonomy

Conoscenze

Google Ads

DTC & ecommerce

Attribution & NC-CPA

Client communication

Strumenti

GA4

GTM

Shopify

Claude AI

Descrizione del lavoro

Google Ads Media Buyer / Growth Strategist (Remote)

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client's name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client's face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

You would own a set of our Google accounts end to end.

Here is what "end to end" actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else's summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client's Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client's point of contact. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

Requirements

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google's automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack , not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• "That was not my role" is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. You would have real influence over how we run Google across the agency.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Cordoba, Argentina
Full time
R14664
**About Us:**
Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.
**How We Work:**
At Proofpoint you'll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values:
**Bold** in how we dream and innovate
**Responsive** to feedback, challenges and opportunities
**Accountable** for results and best in class outcomes
**Visionary** in future focused problem-solving
**Exceptional** in execution and impact
**The Role**
Proofpoint Engineering is looking for a Senior Program Manager to drive delivery across our cybersecurity product portfolio. In this role, you'll lead cross-functional programs that span Engineering, Product, Threat Research, and Operations - ensuring teams stay aligned, dependencies are managed, and critical products ship on time to protect millions of users worldwide.
**What you'll do**
+ Own product delivery across the full software development lifecycle - requirements, design, development, testing, and release - across both cloud and appliance-based product lines
+ Drive alignment across Engineering, Product, Threat Research, Operations, and Customer Support on programs that span multiple teams and timelines
+ Coordinate across multiple Agile teams using scaled Agile practices including aligning sprints, managing cross-team dependencies, and driving program-level delivery rhythm
+ Turn program complexity into clear, strategic updates for senior leadership
+ Lead strategic planning and end-to-end delivery for multiple programs simultaneously, balancing long-term goals with day-to-day execution
+ Manage cross-team dependencies, surface blockers early, and drive timely decisions to keep programs on track
+ Engage with senior stakeholders and executive sponsors, providing clear visibility into program status and risks
+ Evaluate scope changes and shifting priorities, communicating impact clearly and aligning teams on the path forward
+ Build and maintain proactive risk management practices across all programs
+ Mentor intermediate program managers and contribute to building a high-performing, collaborative team
**What we're looking for**
+ 7 years of program management experience in a software or product engineering organization
+ Solid understanding of software development processes and the ability to engage meaningfully with engineering teams on technical delivery
+ Experience working with multiple Agile teams at scale - familiar with scaled Agile frameworks and cross-team coordination practices such as Scrum of Scrums
+ Strong influencing and relationship-building skills across engineering, product, and leadership teams
+ Excellent communication skills - able to present complex information clearly to audiences at all levels
+ Hands-on experience with Jira and Confluence; proficient with dashboards and program metrics
+ Able to manage ambiguity and shifting priorities with a clear head and sound judgment
**Nice to have**
+ Experience with cloud SaaS delivery, appliance-based release cycles, or cybersecurity product environment
**Why Proofpoint?**
At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you'll love working with us:
+ Competitive compensation
+ Comprehensive benefits
+ Career success on your terms
+ Flexible work environment
+ Annual wellness and community outreach days
+ Always on recognition for your contributions
+ Global collaboration and networking opportunities
**Our Culture:**
Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone.
We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to .
Proofpoint has been honored with six Best Places to Work Awards in 2024 by workplace culture leader Comparably, including Best Company Career Growth, Best Company Outlook, Best Global Culture, Best Engineering Teams, Best Sales Teams, and Best HR Teams.
We are the leader in human-centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We're driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people.
Our BRAVE Values:
At Proofpoint, we are BRAVE in everything we do, and our values aren't just words-they shape how we work, collaborate, and grow.
We seek people who are bold enough to challenge the status quo, responsive in the face of ever-evolving threats, and accountable for delivering real impact.
We value those with a visionary mindset who anticipate what's next and push cybersecurity forward, and we celebrate exceptional execution that ensures we continue to defend data and protect people.
Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.
Find your network, your allies, and your biggest fans. We know that work is simply better when you're surrounded by people who inspire you-who share ideas, cheer you on, and genuinely want to see you succeed. That's why we offer social circles, sponsored networks, and connection points across teams and time zones-to help you find your people, build your community, and thrive together.
Proofpoint is a mission ...