Senior Ad Measurement & Creative Strategy Lead

Freelance Latin America; Quilmes; On-site; ARS 185,448,000 - 262,719,000; Full time

Job summary

Google is hiring a Measurement Lead for Creative Works SPLA to translate complex business needs into data‑driven narratives that influence media budgets. The role will distill statistical findings and AI outputs into clear workshops for CMOs, media directors, and agency partners.

You will serve as the regional expert for creative effectiveness, designing educational curricula and bespoke workshops to scale best‑practice frameworks across internal teams and clients.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in digital media, sales, marketing, or product roles.

Responsibilities

• Partner with Sales and cross‑functional teams to translate business needs into data‑driven narratives.
• Distill statistical findings and AI outputs into clear narratives for executives and agency partners.
• Act as the Expert for creative measurement, scaling learning agendas like video experiments and brand lift.
• Design curricula and workshops to scale best‑practice frameworks for internal teams.

Skills

Cross-functional collaboration

Stakeholder management

Executive communication

Project management

Problem solving

Education

Bachelor's degree or equivalent

Tools

SQL

Python

R

Looker

Tableau

Job description

Google is hiring a Measurement Lead for Creative Works SPLA to translate complex business needs into data‑driven narratives that influence media budgets. The role will distill statistical findings and AI outputs into clear workshops for CMOs, media directors, and agency partners.

You will serve as the regional expert for creative effectiveness, designing educational curricula and bespoke workshops to scale best‑practice frameworks across internal teams and clients.