Data-Driven Creative Measurement Lead for Campaigns

Pavago

Buenos Aires

Remote

ARS 231,811,000 - 293,627,000

Full time

8 days ago

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Job summary

Google is seeking a Measurement Lead for Creative Works SPLA, based in Buenos Aires and other regional locations. You will transform qualitative creative concepts into data-driven growth opportunities and partner with BizOps to drive strategic improvements.

You will lead the intersection of creative strategy and measurement, presenting insights to executives and influencing media budgets across platforms. This role emphasizes data storytelling, AI-informed analytics, and scalable learning

Qualifications

Bachelor's degree or equivalent practical experience.
5 years of experience in digital media, sales, marketing, or product roles.
Experience with SQL and a programming language for data analysis and data visualization skills (Looker/Tableau).
Project management experience, leading and influencing complex initiatives.
Knowledge of the branding/creative ecosystem and agency culture preferred.
Cross-functional stakeholder management and ability to communicate analyses to non-technical audiences.

Responsibilities

Partner with Sales and cross-functional teams to translate business needs into data-driven narratives affecting media budgets.
Distill statistical findings and AI outputs into clear narratives and workshops for client executives and agency partners.
Serve as the Expert for creative measurement and scale agile learning agendas to validate creative impact on platforms like YouTube.
Design and scale educational curricula and best-practice frameworks for internal teams.