Measurement & Growth Lead for Creative Ads

Sweat Pants Agency Llc; Quilmes; Hybrid; ARS 184,482,000 - 276,723,000; Full time

Job summary

Google is seeking a data-driven Measurement and AI Leader for Creative Works SPLA. You will translate qualitative creative concepts into data-driven growth opportunities, leading the intersection of creative strategy and measurement.

You will drive narratives for CMOs and executives, shaping media budgets and measurement programs across platforms. You will mentor teams, scale learning agendas, and act as the regional expert for creative effectiveness, building workshops and best-practice

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in digital media, sales, marketing, or product roles.
• Experience with SQL and a programming language for data analysis.
• Data visualization with Looker or Tableau.

Responsibilities

• Partner with Sales and cross-functional teams to translate business needs into data-driven narratives.
• Distill statistics and AI outputs into clear narratives for executives and agency partners.
• Lead creative measurement initiatives and scale agile learning agendas (e.g., Video Experiments, Brand Lift).
• Design educational curricula and workshops for internal cross-functional teams.

Skills

SQL

Python

Cross-functional leadership

Data storytelling

Problem solving

Education

Bachelor's degree or equivalent

Tools

Looker

Tableau

Job description

Google is seeking a data-driven Measurement and AI Leader for Creative Works SPLA. You will translate qualitative creative concepts into data-driven growth opportunities, leading the intersection of creative strategy and measurement.

You will drive narratives for CMOs and executives, shaping media budgets and measurement programs across platforms. You will mentor teams, scale learning agendas, and act as the regional expert for creative effectiveness, building workshops and best-practice