Remote Senior Paid Search Strategist — DTC Growth

Sweat Pants Agency LLC

Ciudad de Mendoza

Remote

ARS 139,364,000 - 216,789,000

Full time

9 days ago

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Job summary

Sweat Pants Agency Llc is seeking a Paid Search Strategist to own end-to-end DTC/eCommerce campaigns remotely. You will manage client relationships directly, audit accounts comprehensively, and optimize across Brand and Non-Brand, Shopping and PMax, with a data-driven mindset and strong communication skills.

You will lead tracking, feed management, and landing page optimization, using GA4, GTM, and Shopify, while building scalable assets and reporting.

Qualifications

Hands-on Google Ads with meaningful spend on DTC/eCommerce.
Able to explain CPA, ROAS, revenue and changes made.
Experience with Shopping and PMax beyond search.

Responsibilities

Own a set of DTC accounts as strategist and client contact; budgets from $5k/mo to six figures.
Own the client relationship; present results and defend decisions.
Audit accounts first: structure, keywords, negatives, bids, feed health, landing pages.
Manage brand vs non-brand as separate businesses and report separately.
Know what PMax is doing; separate branded from non-branded.
Keep Google's automation on a leash; audit auto suggestions.
Own the feed: Merchant Center hygiene, titles, disapprovals, promotions.
Own tracking: GA4, GTM, Shopify goal imports, conversions.
Diagnose bottlenecks and fix: creative, offer, pages, tracking.
Build required assets: landing pages, scripts, reporting; use AI.