Remote Senior B2B Performance Marketing Lead

PadSplit, Inc; Argentina; Remote; ARS 90,953,000 - 181,906,000; Full time

Job summary

PadSplit, Inc. is seeking a Performance Marketing Manager, Host Growth to lead paid acquisition and drive scalable, data-driven growth across multi-channel campaigns.

You will own strategy and execution, optimize CPA/CAC and ROAS, and build an experimentation roadmap to unlock new opportunities. This remote role targets candidates in South America with 5–7+ years of B2B paid media experience, strong analytics (GA4, Tableau/Looker), and a proven ability to partner cross-functionally and deliver

Qualifications

• 5–7+ years managing paid media with direct-response KPIs.
• Experience with B2B tactics across a range of spend levels.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Develop and manage paid search, paid social, display, and retargeting across the Host Growth funnel.
• Optimize campaigns for CPA, CAC, ROAS and volume targets.
• Allocate budgets across channels to maximize ROI.
• Design lead generation strategies and leverage Meta CAPI for signal quality.
• Test and iterate on ad copy, creatives, landing pages, and offers with rigorous A/B testing.
• Coordinate with vendors and internal teams to scale campaigns.
• Analyze full-funnel performance to identify bottlenecks and optimization opportunities.
• Lead experimentation with structured A/B tests across targeting and channel mix.
• Build dashboards and present insights to leadership.

Skills

Paid media management

B2B marketing

A/B testing

Meta CAPI

GA4

Tableau

Looker

Rockerbox

Data analysis

Cross-functional collaboration

Tools

Rockerbox

GA4

Tableau

Looker

Supermetrics

Job description

PadSplit, Inc. is seeking a Performance Marketing Manager, Host Growth to lead paid acquisition and drive scalable, data-driven growth across multi-channel campaigns.

You will own strategy and execution, optimize CPA/CAC and ROAS, and build an experimentation roadmap to unlock new opportunities. This remote role targets candidates in South America with 5–7+ years of B2B paid media experience, strong analytics (GA4, Tableau/Looker), and a proven ability to partner cross-functionally and deliver