Remote Marketing Operations & Automation Lead

Somewhere; Tandil; Remote; ARS 59,134,000 - 67,582,000; Full time

Job summary

Somewhere is seeking a Marketing Operations Lead to own the data foundation, marketing automation, and analytics powering our GTM engine. The role focuses on HubSpot-driven data architecture, lead routing, attribution, and performance reporting while aligning product usage, marketing, and sales metrics into a unified view.

You will collaborate with Marketing, Sales, and Product to design scalable automation and insights, enabling a developer-focused, product-led growth strategy.

Qualifications

• Must be able to design data architectures for GTM workflows and analytics.
• Experience building and maintaining marketing automation within HubSpot.
• Strong SQL skills for self-serve reporting and data queries.
• Familiarity with webhooks, APIs, and data-exchange between platforms.
• Expertise in attribution models and UTM-based tracking frameworks.
• Ability to translate data into executive-ready visuals and dashboards.

Responsibilities

• Architect the data foundation for our GTM team and demand-gen infrastructure.
• Own data architecture from lead routing to attribution and performance reporting.
• Integrate product usage, marketing, and sales metrics into a unified view.
• Lead automation and analytics to scale a developer-focused, product-led business.
• Define strategy, build solutions, and drive outcomes with cross-functional teams.

Skills

Data architecture

Lead routing

Attribution

Reporting

Data hygiene

Full-funnel knowledge

Troubleshooting

Tools

HubSpot

Amplitude

SQL

Webhooks & APIs

UTM architecture

Advanced reporting

Job description

Somewhere is seeking a Marketing Operations Lead to own the data foundation, marketing automation, and analytics powering our GTM engine. The role focuses on HubSpot-driven data architecture, lead routing, attribution, and performance reporting while aligning product usage, marketing, and sales metrics into a unified view.

You will collaborate with Marketing, Sales, and Product to design scalable automation and insights, enabling a developer-focused, product-led growth strategy.