Remote Marketing Analytics Lead - Higher Ed

Paired; Rosario; Remote; ARS 138,361,000 - 199,855,000; Full time

Job summary

Paired is a mission-driven performance marketing agency hiring a Data & Analytics Manager to lead reporting, analytics strategy, and performance insights across higher education and nonprofit partners. This role focuses on transforming complex marketing and CRM data into clear, actionable insights to help teams optimize campaigns.

You will work with Paid Media, Account Services, Leadership, and external partners to build dashboards, improve reporting systems, and support data-driven decisions.

Qualifications

• 5+ years analytics or marketing data experience.
• Strong reporting, dashboards, and data visualization.
• Experience with marketing KPIs and lead reporting.
• Familiarity with Salesforce, HubSpot, or Slate.
• Analytical, organized, and solutions-oriented mindset.
• Strong communication and collaboration skills.
• Experience in fast-paced agency environments.
• Native or near-native English fluency.

Responsibilities

• Build and maintain dashboards and reporting systems.
• Analyze marketing and CRM data to identify trends and opportunities.
• Monitor campaign performance and provide actionable insights.
• Support conversion tracking and data accuracy across platforms.
• Collaborate with Paid Media, Account Services, and Leadership teams.
• Help improve analytics processes and reporting operations.
• Research new tools and solutions to support growth.

Skills

Analytics exp

Dashboards & reporting

KPIs/lead reporting

Salesforce CRM

HubSpot CRM

Slate CRM

English fluency

Communication skills

Job description

Paired is a mission-driven performance marketing agency hiring a Data & Analytics Manager to lead reporting, analytics strategy, and performance insights across higher education and nonprofit partners. This role focuses on transforming complex marketing and CRM data into clear, actionable insights to help teams optimize campaigns.

You will work with Paid Media, Account Services, Leadership, and external partners to build dashboards, improve reporting systems, and support data-driven decisions.