Remote Influencer Marketing & Creative Strategy Lead

Virtustant; Argentina; Remote; ARS 90,953,000 - 166,748,000; Full time

Job summary

Virtustant seeks a seasoned Creative Lead to oversee strategy and execution across paid media, influencer partnerships, and other marketing channels for a baby and children’s products brand. You will manage multiple teams and ensure campaigns are commercially effective while maintaining brand integrity.

In this senior role, you’ll drive performance marketing strategies, leverage analytics to optimize ROAS and CAC, and scale successful campaigns in a fast-paced, growth-driven environment.

Qualifications

• Extensive experience in creative strategy, performance marketing, e-commerce marketing, or a related senior leadership role.
• Proven experience managing multiple teams and leading cross-functional marketing initiatives.
• Strong background in e-commerce, ideally with DTC or consumer product brands.
• Significant experience working with paid media and performance-driven campaigns.
• Strong analytical skills and the ability to translate marketing data into actionable creative strategies.
• Experience managing substantial marketing budgets and making data-driven investment decisions.
• Strong understanding of metrics like ROAS, CAC, CPA, CTR, and revenue attribution.
• Experience developing and scaling creative testing strategies across paid advertising platforms.
• Experience working with influencers, creators, and UGC.
• Proven ability to connect creative output with measurable business results.
• Strong leadership, communication, and strategic decision-making skills.
• Ability to operate at both strategic and execution levels in a fast-paced environment.

Responsibilities

• Develop and lead the overall creative strategy across paid media, influencer marketing, and other channels.
• Manage and coordinate multiple teams, including creative, content, design, video, and influencer marketing.
• Oversee creative development and execution for e-commerce campaigns, aligned with brand and business objectives.
• Collaborate with paid media and performance teams to test and optimize high-performing assets.
• Analyze campaign performance, customer behavior, and creative metrics for growth opportunities.
• Oversee marketing budgets and ensure investments contribute to revenue growth.
• Establish creative testing frameworks for concepts, hooks, messaging, formats, visuals.
• Use data and performance insights to guide creative decisions and improve conversions.
• Lead influencer collaborations, aligning content with strategy and goals.
• Create processes and standards to improve team efficiency and output.
• Monitor industry trends and opportunities for growth.
• Present performance insights and strategic recommendations to leadership.

Skills

Creative strategy

Performance marketing

Leadership

Data-driven

Budget management

Tools

Meta Ads

TikTok Ads

Google Ads

Shopify

GA4

Triple Whale

Job description

Virtustant seeks a seasoned Creative Lead to oversee strategy and execution across paid media, influencer partnerships, and other marketing channels for a baby and children’s products brand. You will manage multiple teams and ensure campaigns are commercially effective while maintaining brand integrity.

In this senior role, you’ll drive performance marketing strategies, leverage analytics to optimize ROAS and CAC, and scale successful campaigns in a fast-paced, growth-driven environment.