Remote Data & Analytics Manager — Higher Ed Marketing

Launch Potato; La Pampa; Remote; ARS 131,359,000 - 185,448,000; Full time

Job summary

Launch Potato, a remote LATAM-focused performance marketing agency, is seeking a Data & Analytics Manager to lead reporting, analytics strategy, and performance insights for universities and nonprofit partners. You will transform complex marketing and CRM data into clear, actionable insights to improve campaign performance and enable smarter decisions.

You’ll collaborate with Paid Media, Account Services, Leadership, and external partners to build dashboards, identify trends, and enhance

Qualifications

• 5+ years of analytics or marketing data experience.
• Strong reporting, dashboard, and data visualization skills.
• Experience with marketing KPIs and lead generation reporting.

Responsibilities

• Build and maintain dashboards and reporting systems.
• Analyze marketing and CRM data to identify trends and opportunities.
• Monitor campaign performance and provide actionable insights.
• Support conversion tracking and data accuracy across platforms.
• Collaborate with Paid Media, Account Services, and Leadership teams.
• Help improve analytics processes and reporting operations.
• Research new tools and solutions to support growth.

Skills

Reporting skills

Dashboarding

Data visualization

English fluency

Tools

Salesforce

HubSpot

Slate

Job description

Launch Potato, a remote LATAM-focused performance marketing agency, is seeking a Data & Analytics Manager to lead reporting, analytics strategy, and performance insights for universities and nonprofit partners. You will transform complex marketing and CRM data into clear, actionable insights to improve campaign performance and enable smarter decisions.

You’ll collaborate with Paid Media, Account Services, Leadership, and external partners to build dashboards, identify trends, and enhance