Programmatic Media Strategist

Publicis Global Delivery (PGD); Comisión de Fomento de Perú; On-site; ARS 32,453,000 - 64,907,000; Full time

Job summary

Publicis Global Delivery (PGD) is seeking a Programmatic Media Analyst to support the setup, execution, monitoring, optimization, and reporting of digital programmatic campaigns. The ideal candidate has 6 months to 3+ years of hands-on experience with at least one DSP and is proficient in campaign setup, targeting, pacing, and measurement.

Responsibilities include building campaigns, monitoring budgets, QA checks, and delivering data-driven insights.

Qualifications

• 6 months to 3+ years of relevant experience in programmatic advertising.
• Hands-on experience with at least one DSP (e.g., DV360, The Trade Desk, Amazon DSP, Yahoo DSP, Xandr).
• Knowledge of campaign setup, targeting, pacing, optimization, QA, and reporting.
• Understanding of CPM, CTR, CPA, ROAS, Reach, Frequency, Viewability, and Conversions.
• Familiarity with CM360, Floodlight/pixels, conversion tracking, and verification tools.
• English proficiency of B2 or higher.

Responsibilities

• Build, launch, and monitor programmatic campaigns.
• Manage campaign setup, targeting, budgets, bidding, and pacing.
• Perform QA before and after campaign launches.
• Monitor performance and optimize campaigns based on KPIs.
• Troubleshoot campaign delivery and performance issues.
• Develop reports and provide actionable insights.
• Collaborate with internal teams and stakeholders.

Skills

Programmatic advertising

DSP platforms

Campaign setup

Monitoring & optimization

Reporting

QA

Analytics

English communication

Tools

DV360

The Trade Desk

Amazon DSP

Yahoo DSP

Xandr

Job description

Publicis Global Delivery (PGD) is seeking a Programmatic Media Analyst to support the setup, execution, monitoring, optimization, and reporting of digital programmatic campaigns. The ideal candidate has 6 months to 3+ years of hands-on experience with at least one DSP and is proficient in campaign setup, targeting, pacing, and measurement.

Responsibilities include building campaigns, monitoring budgets, QA checks, and delivering data-driven insights.