Programmatic Media Specialist - DV360 & The Trade Desk

Publicis Global Delivery (PGD); Comisión de Fomento de Perú; Presencial; ARS 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery (PGD) is seeking a Digital Media Specialist to manage and optimize programmatic campaigns across platforms like DV360, The Trade Desk, Yahoo DSP, Amazon DSP, and more. You will set up campaigns, monitor performance, and report insights to clients and internal teams.

The role emphasizes daily management, optimization strategies, and collaboration with the global account team to ensure flawless execution and growth opportunities for clients.

Formación

• English proficiency at B2 level or higher.
• Strong expertise in at least one DSP (e.g., DV360, The Trade Desk) with a solid understanding of the broader digital media landscape.
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• 1–2+ years of experience managing and optimizing programmatic media campaigns.
• Strong analytical mindset with a focus on results and performance metrics.
• High attention to detail and organizational skills.
• Experience in digital branding and/or performance marketing campaigns.
• Intermediate proficiency in Excel.

Responsabilidades

• Set up programmatic campaigns, within each required platform, following agency and advertiser guidelines.
• Run weekly status calls with internal stakeholders providing performance and pacing strategies.
• Monitoring the health of campaigns, and ongoing optimization efforts to meet campaign objectives, including daily management of budgets, website conversions, bid management, and creative based on performance history and client objectives.
• Ensuring the quality of deliverables and campaign setup within the programmatic media platforms.
• Proactively makes suggestions and troubleshoots issues.
• Maintain daily communication with the client’s campaign managers.
• Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies, and vendors.
• Assist with Programmatic and Digital media training sessions and complete the required certification and updates.
• Connect daily with the global account team over email, IM, and/or video conference as necessary to ensure flawless execution of deliverables.
• Proactively identify growth opportunities and regularly communicate them to clients.
• Help develop documentation of best practices for improving operational efficiencies within the team and the group.

Conocimientos

DSP expertise

Campaign optimization

Analytics

English B2+

Attention to detail

Educación

Bachelor's in Marketing/Advertising/Communications/Business

Herramientas

Marin

Kenshoo

4C

IAS

DoubleVerify

MOAT

Yahoo DSP

Amazon DSP

Descripción del empleo

Publicis Global Delivery (PGD) is seeking a Digital Media Specialist to manage and optimize programmatic campaigns across platforms like DV360, The Trade Desk, Yahoo DSP, Amazon DSP, and more. You will set up campaigns, monitor performance, and report insights to clients and internal teams.

The role emphasizes daily management, optimization strategies, and collaboration with the global account team to ensure flawless execution and growth opportunities for clients.