Senior Programmatic Growth Strategist

Embedded Shishya; Argentina; A distancia; ARS 178.643.000 - 267.965.000; Jornada completa

Descripción de la vacante

Power Digital is seeking a Programmatic Senior Strategist to own the execution, performance, and growth of programmatic services within a top book of enterprise accounts.

You will guide cross-channel strategy, manage reporting and client communications, and push advanced optimizations. The role requires expert knowledge of ad tech, data-driven decisions, and a client-first mindset to deliver measurable growth.

Formación

• 4+ years direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation.
• Strong business acumen with the ability to translate quantitative data into actionable business insights and recommendations.
• Proven understanding of digital marketing principles and strategies across channels including mobile, display, video, OTT, CTV, and audio.
• Knowledge of ad creative best practices, including ad formats, specs, and messaging for different platforms.
• Proficiency in developing audience targeting techniques, such as demographics, behavioral targeting, and retargeting within programmatic platforms.
• Excellent communication, collaboration and organizational skills to work effectively with cross-functional teams, clients, and vendors.
• Strong attention to detail in setting up, monitoring, and managing programmatic campaigns.
• Experience with Ad tech tools and platforms including ad servers, ad verification tools, and ad trafficking systems.
• Experience managing various projects at once from start to finish and a track record of successfully building working relationships and influencing key decision makers.

Responsabilidades

• Lead and drive strategic collaboration with cross-functional teams to develop and execute sophisticated programmatic strategies.
• Provide senior-level insights to shape overall programmatic direction and ensure alignment with goals.
• Design and implement programmatic campaign strategies across channels like mobile, display, video, CTV, DOOH, and audio.
• Oversee onboarding of new programmatic accounts and campaigns within DSPs.
• Identify strategic audience segments and establish data partnerships to optimize campaigns.
• Negotiate with media vendors to curate media inventory aligned with objectives.
• Serve as primary point of contact for programmatic communications with clients.
• Offer strategic guidance and consultation to clients about their business needs.
• Collaborate with marketing and analytics teams to integrate reporting APIs and optimize performance.
• Implement data integration strategies to enhance efficiency.
• Analyze campaign performance and report KPIs using advanced tools.
• Deliver insights to senior stakeholders regularly.
• Support measurement with appropriate methodologies and recommend solutions.
• Leverage AI to optimize business processes and utilize Nova ecosystem.

Conocimientos

Cross-channel strategy

Data-driven decision making

Communication

Client relationship management

Programmatic advertising

Herramientas

Ad servers

Ad verification tools

Ad trafficking systems

DSPs

Descripción del empleo

Power Digital is seeking a Programmatic Senior Strategist to own the execution, performance, and growth of programmatic services within a top book of enterprise accounts.

You will guide cross-channel strategy, manage reporting and client communications, and push advanced optimizations. The role requires expert knowledge of ad tech, data-driven decisions, and a client-first mindset to deliver measurable growth.