Programmatic Media Director: Growth Strategy Lead

Power Digital Marketing; Argentina; Presencial; ARS 2.400.000 - 4.800.000; Jornada completa

Descripción de la vacante

Power Digital Marketing is seeking an Associate Media Director, Programmatic to drive paid media strategy and client performance for major multi-channel campaigns. You will report to the Media Director and own strategy, planning, execution, analysis, and reporting, while leading a small team and guiding client communications.

The role requires 6-8+ years of paid media experience, strong analytics, and hands-on experience across multiple channels; proficiency with Google Analytics, GTM, GA4 and

Formación

• 6-8+ years of Paid Media experience.
• Experience managing multiple paid media accounts with budgets between $300K-$3MM per month.
• Experience driving paid media strategy, road maps, plans, testing and measurement frameworks.
• Extensive experience in programmatic advertising and Meta Ads; Google Ads knowledge preferred.
• Familiarity with LinkedIn, TikTok, Reddit, or Bing ads.
• GA4 and GTM proficiency is a plus.

Responsabilidades

• End-to-end management and strategic oversight of designated paid media accounts.
• Meet pacing and KPI requirements and drive performance improvements.
• Own paid media strategy, roadmaps, testing, and team direction.
• Manage a team of 2-3 Supervisors and develop their skills.
• Collaborate with Client Service Managers to align goals and efficiency.
• Increase billing and expand media coverage for new accounts.
• Learn and implement new strategies and platforms, including Healthcare paid media.
• Build vendor relationships across channels like CTV, OLV, display, and native.
• Act as primary contact for owned accounts and generate client-facing insights.

Conocimientos

Paid media strategy

Client relationship management

Team leadership

Analytics & reporting

Campaign optimization

Communication skills

Nova platform

Multi-channel advertising

Herramientas

Google Analytics

GTM

GA4

Nova platform

Descripción del empleo

Power Digital Marketing is seeking an Associate Media Director, Programmatic to drive paid media strategy and client performance for major multi-channel campaigns. You will report to the Media Director and own strategy, planning, execution, analysis, and reporting, while leading a small team and guiding client communications.

The role requires 6-8+ years of paid media experience, strong analytics, and hands-on experience across multiple channels; proficiency with Google Analytics, GTM, GA4 and