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Performance Marketing Specialist (SEM/PPC)

RYZ Labs

Ciudad Autónoma de Buenos Aires

A distancia

ARS 6.500.000 - 9.750.000

Jornada completa

Hoy
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Descripción de la vacante

A marketing agency in Argentina is seeking a Performance Marketing Specialist to enhance customer acquisition through Google Search and Shopping. Responsibilities include auditing campaigns, optimizing keywords, and managing budgets. Ideal candidates should have a strong background in SEM for e-commerce and be data-driven. This is a remote position open to applicants in Argentina or Uruguay.

Formación

  • Proven track record in scaling SEM spend profitably for e-commerce.
  • Deeply analytical and data-driven, with knowledge of key performance metrics.
  • Ability to conduct audits and execute campaigns effectively.

Responsabilidades

  • Conduct a full audit of the Google Ads account.
  • Execute keyword mining and expansion.
  • Analyze and optimize product feed for Google Shopping.
  • Manage daily budget to achieve new customer acquisition targets.
  • Provide daily reports on key metrics.

Conocimientos

Google Ads
Google Merchant Center
Data analysis
SEM optimization
Descripción del empleo
Overview

Remote position, only for candidates based in Argentina or Uruguay.

At Ryz Labs, we are looking for a Performance Marketing Specialist to join one of our clients' teams. Your goal will be to triple the number of new customers acquired through Google Search and Shopping within the next 30 days by aggressively optimizing existing campaigns and uncovering new opportunities.

What You'll Do
  • Conduct a full audit of our current Google Ads account (Search, Shopping, P-Max) to identify immediate opportunities for optimization.
  • Execute a daily routine of keyword mining and expansion, focusing on moving phrase/broad match converters to exact match campaigns.
  • Analyze and optimize our product feed for Google Shopping, ensuring our delivery times, pricing, and extensions are best-in-class to maximize conversion.
  • Manage a significant daily budget to hit aggressive new customer acquisition targets while maintaining target ROAS.
  • Provide a daily report on key metrics: new keywords added, impression share on top 50 keywords, CTR, CVR, and new orders generated.
Who You Are
  • An expert-level executor with a proven track record of scaling SEM spend profitably for e-commerce businesses.
  • You live in Google Ads and Google Merchant Center; you know all the levers to pull.
  • You are deeply analytical and data-driven. You speak in terms of impression share, CVR, and ROAS, not just "adjusting bids."
  • You thrive on a daily task list and are obsessed with hitting daily targets.
  • You don't need a strategist; you need a plan to execute flawlessly.
Key Metric for Success

Contribute an additional orders per day via Google Search & Shopping.

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