Paid Media Specialist

Hire Hangar, Inc.; Argentina; Teletrabalho; ARS 121 271 000 - 166 748 000; Tempo integral

Resumo da oferta

Hire Hangar, Inc. is seeking a data-driven Paid Media Specialist to drive performance for a US-based wellness brand. This remote role demands ownership of Meta and Google campaigns, rigorous testing, and cross-team collaboration to optimize CAC and ROAS.

You will work with a lean, remote team across US time zones, ensuring accurate attribution and compliant advertising practices while building scalable dashboards and insights.

Qualificações

• Hands-on paid media experience with ownership of Meta Ads campaigns.
• Proven track record improving CAC and ROAS with paid media.
• Strong experience designing, running, and documenting structured ad tests.
• Proficiency with Google Ads (Search, Display, Performance Max).
• Experience with attribution tools like Triple Whale, Northbeam, or similar.
• Advanced skills in GA4, Google Tag Manager, and performance reporting tools.
• Ability to reconcile platform data with back-end sales data.
• Excellent self-direction in a lean, remote team environment.

Responsabilidades

• Own and manage paid media campaigns across Meta Ads, Google Ads, and additional channels.
• Monitor daily performance and implement bid, audience, budget, and creative optimizations.
• Design and execute structured A/B testing across creatives, audiences, and landing pages.
• Analyze in-platform data against back-end sales data to ensure attribution accuracy.
• Collaborate with creatives to brief, request, and evaluate ads based on data.
• Scale Google Ads Search campaigns and support Shopping ads via Merchant Center.
• Maintain and improve performance dashboards with the data team.
• Navigate industry compliance requirements and ensure policy adherence.
• Identify gaps and recommend strategic adjustments to the Head of Paid Media.

Conhecimentos

Paid media management

Meta Ads campaigns

Google Ads

GA4 / GTM

Data analysis

A/B testing

Remote collaboration

English communication

Ferramentas

Meta Ads Manager

Google Ads

GA4

Google Tag Manager

Triple Whale

Northbeam

Google Merchant Center

Google Workspace

Slack

Zoom

Descrição da oferta de emprego

Join Hire Hangar and work with fast-growing global companies while building a long-term career.

Job Title: Paid Media Specialist

Location: Remote

Time Zone: US Time Zones (EST–PST)

Role Overview

We are seeking a highly analytical and experienced Paid Media Manager to join a fast-growing, US-based wellness brand's performance marketing team. This is a full-time, hands-on, execution-focused role requiring a strong command of data, a structured approach to experimentation, and the ability to operate with autonomy in a fast-paced, compliance-driven environment.

Key Responsibilities

• Own and manage paid media campaigns across Meta Ads, Google Ads, and additional channels including Snapchat and YouTube
• Monitor daily campaign performance and implement optimizations including bid strategy adjustments, audience refinements, budget reallocations, and creative testing
• Design and execute structured A/B testing frameworks across creatives, audiences, and landing pages to continuously improve CAC and new customer ROAS
• Analyze and reconcile in-platform data against back-end sales data to ensure attribution accuracy and reporting integrity
• Collaborate with the creative team to brief, request, and evaluate ad creatives based on performance data
• Rebuild and scale Google Ads Search campaigns and support Merchant Center approval for Shopping ads
• Work closely with the data team to maintain and improve performance dashboards and reporting infrastructure
• Navigate platform compliance requirements specific to the industry, ensuring all campaigns adhere to policy restrictions
• Identify performance gaps and proactively recommend strategic adjustments to the Head of Paid Media

Required Qualifications

• Demonstrated hands-on paid media experience with proven ownership of Meta Ads campaigns
• Proven track record of driving new customer acquisition with measurable improvements in CAC and ROAS
• Strong experimental mindset with experience designing, running, and documenting structured ad tests
• Proficiency in Google Ads including Search, Display, and Performance Max
• Experience with attribution tools such as Triple Whale, Northbeam, or similar platforms
• Advanced proficiency in GA4, Google Tag Manager, and performance reporting tools
• Ability to identify and resolve discrepancies between platform data and back-end sales data
• Highly organized, self-directed, and comfortable operating in a lean, remote team environment
• Strong written and spoken English with a clear, professional communication style
• Must have prior remote work experience, be fluent with remote collaboration tools and platforms (such as Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies.

Preferred Qualifications

• Experience working in regulated or restricted advertising categories
• Familiarity with Merchant Center and Google Shopping
• Experience with creative performance metrics such as hook rate, hold rate, and thumb-stop ratio
• Background in DTC or e-commerce performance marketing

Tools & Technology

• Meta Ads Manager
• Google Ads (Search, Display, Performance Max)
• Google Analytics 4 (GA4) & Google Tag Manager
• Triple Whale, Northbeam, or similar attribution platforms
• Google Merchant Center
• Google Workspace
• Slack, Zoom, and other remote collaboration tools