Paid Media & Analytics Specialist

The Language Doctors; Comisión de Fomento de Perú; Presencial; ARS 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

The Language Doctors is seeking a Paid Marketing Media & Analytics Specialist who thrives on data and owns outcomes. You will manage paid campaigns end-to-end across Google Ads and Meta Ads, from setup to optimization and reporting.

You will work closely with Marketing and Operations, with leadership providing strategy input, and you will deliver weekly performance reports with clear insights and recommendations to improve CPA, ROAS, and conversion rate.

Formación

• 2+ years of proven experience managing digital advertising campaigns.
• Hands-on experience with Google Ads and Meta Ads.
• Strong knowledge of GA4 and GTM.
• Ability to analyze performance data and provide actionable insights.
• Excellent communication and reporting skills.

Responsabilidades

• Execute, monitor, and optimize Google Ads and Meta Ads campaigns daily.
• Set up and manage conversion tracking, events, and pixels.
• Analyze KPIs such as CPA, ROAS, CTR, CPC, and Conversion Rate.
• Prepare and deliver weekly performance reports with insights and recommendations.
• Collaborate with Marketing and Operations teams and support leadership on priorities.

Conocimientos

Paid Campaign Management

Google Ads

Meta Ads

GA4

GTM

Analytics

Report generation

English (C1)

Educación

Bachelor's degree in Marketing, Advertising, Business, Data Analytics

Herramientas

Google Ads

Meta Ads

Google Tag Manager

Google Analytics 4

Descripción del empleo

We're looking for a Paid Marketing Media & Analytics Specialist who thrives on data, owns outcomes, and knows their way around a campaign dashboard as well as a performance report. You'll manage paid advertising campaigns end-to-end from setup and targeting

through

optimization and reporting, across Google Ads and Meta Ads.

You'll work closely with our Marketing and Operations teams, with direct support from leadership on strategy and priorities.

Key Responsibilities

• Execute, monitor, and optimize
• Google Ads and Meta Ads campaigns daily.
• Manage campaign structure, targeting, bidding strategies, creatives, and budgets.
• Monitor and analyze key performance indicators, including CPA, ROAS, CTR, CPC, and Conversion Rate.
• Set up and manage conversion tracking, events, and pixels.
• Work with Google Tag Manager (GTM) to implement and troubleshoot tracking.
• Analyze user behavior and performance data using Google Analytics 4 (GA4).
• Identify optimization opportunities and implement improvements autonomously.
• Prepare and deliver weekly performance reports with clear insights and recommendations.

Requirements & Qualifications

Technical & Professional Requirements

• Minimum 2 years of proven experience managing digital advertising campaigns.
• Hands-on experience with Google Ads and Meta Ads (Facebook & Instagram).
• Strong working knowledge of Google Tag Manager.
• Proficiency in Google Analytics 4 (GA4).
• Experience setting up and validating conversion events and tracking.
• Ability to manage budgets and optimize performance goals.

Language

• English Level: C1 (Advanced) or above.

Educational Background

• Bachelor's degree in Marketing, Advertising, Business, Data Analytics, or related field.
• Relevant certifications are a plus (e.g., Google Ads Certification, Meta Blueprint), but not mandatory.

Nice to Have

• Experience with A/B testing creatives and landing pages.
• Familiarity with additional paid channels (YouTube Ads, Display, or retargeting strategies).

Visit our website at www.thelanguagedoctors.org to learn more about us