Media Buyer
Virtustant
2 days ago
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Job summary
1801 Haleon Argentina S.A. is seeking an Ads Specialist to join our remote team. You will implement campaigns, monitor performance, and collaborate with Client Success Managers to optimize results for automotive clients.
The role emphasizes understanding campaign purpose, data-driven decision making, and ongoing learning to progress toward Ads Strategist responsibilities. English fluency is required.
Qualifications
- Basic understanding of digital advertising concepts.
- Ability to analyze campaign performance and identify trends.
- Strong attention to detail.
- Ability to follow processes while understanding the reasoning behind them.
- Ability to manage multiple priorities.
- Strong organizational skills.
- Ability to communicate clearly with internal teams.
- Willingness to continuously learn advertising platforms and strategies.
- Experience with Google Ads, Meta Ads, or other digital advertising platforms.
- Experience in automotive marketing or dealership environments preferred.
- 1+ years of experience in digital advertising, marketing, analytics, or a related field preferred.
- Experience with campaign management, reporting, or performance analysis.
- Experience working with data and analytics tools.
- Demonstrated curiosity and ability to solve problems.
- Experience collaborating in a team environment.
Responsibilities
- Build and update campaigns and implement approved strategies.
- Manage campaign changes including budgets, targeting, and creative updates.
- Ensure campaigns are launched accurately and efficiently.
- Monitor campaign performance and account health.
- Provide insights to support strategic decisions with the CSM.
- Verify implementation accuracy and align campaigns with approved strategies.
- Develop platform expertise and advertising strategy fundamentals.
Skills
Basic understanding of digital广告?
Tools
Google Ads
Meta Ads
GA4
Job description
The entire application process must be completed in English. Fluent written and spoken English is required and will be evaluated.
Applicants must be independent freelancers, not represented by another agency, and currently based in South America or Asia.
WHO ARE WE?
We are a hyper-motivated crew of internet marketing experts based in Houston, Texas. We're on a mission to provide truly profitable data-driven marketing solutions, primarily for The Automotive industry.
We love working together to accomplish one thing: persuade people to do business with our clients, and do it more often. Seeing our clients make more money and collaborating together to accomplish their goals is what drives us to slam down a couple of espressos every morning and fire up our brain cells.
Job Overview / Purpose Statement
Ads Specialists are responsible for executing advertising strategies, maintaining campaign quality, monitoring account performance, and developing the technical and analytical foundation required to grow into strategic roles.
This role is the foundation of the Paid Ads career path.
Ads Specialists are not expected to simply follow instructions. They should understand the purpose behind campaigns, identify observations, surface opportunities, and continuously develop the skills required to become future Ads Strategists.
Core Responsibilities
Campaign Implementation
Responsible for:
- Building and updating campaigns.
- Implementing approved advertising strategies.
- Managing campaign changes, including budgets, targeting, creative updates, offers, and platform configurations.
- Ensuring campaigns are launched accurately and efficiently.
- Maintaining campaign organization and quality.
- Implementing optimizations and strategy adjustments defined by the Ads Strategist.
Responsible for:
Reviewing campaign performance and account health.
Identifying unusual changes, trends, or potential issues.
Monitoring pacing, delivery, and campaign performance.
Escalating concerns that require additional strategic review.
Providing account context and observations to support strategic decisions.
Discussing relevant performance observations and account insights with the CSM.
CSM Partnership and Communication
Responsible for:
- Discussing performance observations and account insights.
- Providing visibility into campaign changes and results.
- Sharing implementation status and relevant account context.
- Bringing forward questions, concerns, and opportunities identified through account monitoring.
Quality Control
Responsible for:
- Verifying implementation accuracy.
- Ensuring campaigns align with approved strategies.
- Following established processes and standards.
- Identifying execution gaps.
Expected to:
- Build platform expertise.
- Learn advertising strategy fundamentals.
- Develop analytical skills.
- Understand dealership marketing objectives.
- Identify opportunities and contribute ideas.
- Develop the skills required for progression into Ads Strategist responsibilities.
Ads Specialists are accountable for:
- Accurate campaign implementation.
- Timely execution.
- Maintaining account health through proper monitoring and execution.
- Accurately implementing strategic adjustments and optimizations.
- Platform knowledge.
- Analytical thinking.
- Proactive problem-solving.
- Understanding of strategic decisions.
- Ability to identify opportunities.
Job Description
This is a remote position.
REMOTE / WORK FROM HOME POSITION
Before applying, please note:The entire application process must be completed in English. Fluent written and spoken English is required and will be evaluated.
Applicants must be independent freelancers, not represented by another agency, and currently based in South America or Asia.
WHO ARE WE?
We are a hyper-motivated crew of internet marketing experts based in Houston, Texas. We're on a mission to provide truly profitable data-driven marketing solutions, primarily for The Automotive industry.
We love working together to accomplish one thing: persuade people to do business with our clients, and do it more often. Seeing our clients make more money and collaborating together to accomplish their goals is what drives us to slam down a couple of espressos every morning and fire up our brain cells.
Job Overview / Purpose Statement
Ads Specialists are responsible for executing advertising strategies, maintaining campaign quality, monitoring account performance, and developing the technical and analytical foundation required to grow into strategic roles.
This role is the foundation of the Paid Ads career path.
Ads Specialists are not expected to simply follow instructions. They should understand the purpose behind campaigns, identify observations, surface opportunities, and continuously develop the skills required to become future Ads Strategists.
Core Responsibilities
Campaign Implementation
Responsible for:
- Building and updating campaigns.
- Implementing approved advertising strategies.
- Managing campaign changes, including budgets, targeting, creative updates, offers, and platform configurations.
- Ensuring campaigns are launched accurately and efficiently.
- Maintaining campaign organization and quality.
- Implementing optimizations and strategy adjustments defined by the Ads Strategist.
Responsible for:
Reviewing campaign performance and account health.
Identifying unusual changes, trends, or potential issues.
Monitoring pacing, delivery, and campaign performance.
Escalating concerns that require additional strategic review.
Providing account context and observations to support strategic decisions.
Discussing relevant performance observations and account insights with the CSM.
CSM Partnership and Communication
Responsible for:
- Communicating campaign execution updates.
- Discussing performance observations and account insights.
- Providing visibility into campaign changes and results.
- Sharing implementation status and relevant account context.
- Bringing forward questions, concerns, and opportunities identified through account monitoring.
Quality Control
Responsible for:
- Verifying implementation accuracy.
- Ensuring campaigns align with approved strategies.
- Following established processes and standards.
- Identifying execution gaps.
Expected to:
- Build platform expertise.
- Learn advertising strategy fundamentals.
- Develop analytical skills.
- Understand dealership marketing objectives.
- Identify opportunities and contribute ideas.
- Develop the skills required for progression into Ads Strategist responsibilities.
Ads Specialists are accountable for:
- Accurate campaign implementation.
- Timely execution.
- Campaign quality.
- Maintaining account health through proper monitoring and execution.
- Accurately implementing strategic adjustments and optimizations.
Growth Path
A successful Ads Specialist demonstrates:
- Strong execution skills.
- Platform knowledge.
- Analytical thinking.
- Proactive problem-solving.
- Understanding of strategic decisions.
- Ability to identify opportunities.
Requirements
Required Skills & Qualifications
- Basic understanding of digital advertising concepts.
- Ability to analyze campaign performance and identify trends.
- Strong attention to detail.
- Ability to follow processes while understanding the reasoning behind them.
- Ability to manage multiple priorities.
- Strong organizational skills.
- Ability to communicate clearly with internal teams.
- Willingness to continuously learn advertising platforms and strategies.
- Experience working with Google Ads, Meta Ads, or other digital advertising platforms.
- Experience in automotive marketing or dealership environments preferred.
- 1+ years of experience in digital advertising, marketing, analytics, or a related field preferred.
- Experience with campaign management, reporting, or performance analysis.
- Experience working with data and analytics tools.
- Demonstrated curiosity and ability to solve problems.
- Experience collaborating in a team environment.
- Application Review
- Initial Interview
- Skills Assessment
- Technical/Final Interview
- Remote-First Culture: Work from home—or anywhere in the world. We value results, not where you log in from.
- Flexible Schedule: We offer flexibility in your daily schedule (within reason) to help you do your best work while maintaining a healthy work-life balance.
- Unlimited Paid Time Off: Enjoy an unlimited vacation policy with just two weeks’ notice and manager approval. We also offer paid sick days because your well-being matters.
- Parental Leave: We understand the importance of supporting our team members during significant life events. Our maternity and paternity leave policy ensures you can prioritize your growing family without added stress.
- Room to Grow: We’re a fast-growing company with massive opportunities for upward mobility. As we grow, you grow with us.
- Professional Development: Get access to training in digital marketing, advertising, and leadership to sharpen your skills and advance your career.
- Quarterly Performance Bonuses: Earn bonuses based on your performance and contributions to the company’s success.
- Paid Referral Program: Earn rewards for referring great talent to join our team!
- Health & Fitness Reimbursement (upon tenure): Get support for health insurance or a gym membership—because your well-being matters.
- Freedom and flexibility. We’re a team working from around the world. That is, as long as they show up on our weekly calls, do their job correctly, and have a good sense of accountability.
- Autonomy and ownership. Working on a distributed team means you don’t have someone micromanaging you or looking over your shoulder to make sure you’re getting things done. We’re a team of do-ers who take full ownership for their results.
- Be helpful and dedicated. We help our clients be successful. We help our prospects get the right information and make the right decision whether or not it includes our services. We help our team members reach their full potential.
Google Ads Media Buyer / Growth Strategist (Remote)
Everyone can run a search campaign. Almost nobody can tell you whether it worked.That is the whole job.Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client's name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client's face.At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.You would own a set of our Google accounts end to end.Here is what "end to end" actually means.You are the account manager. We do not have any.You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else's summary of your result.You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client's Shopify theme.You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client's point of contact. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.If you want to own the whole picture and be judged on whether the number moved, keep reading.RequirementsWhat the job looks like- Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact. Budgets run from $5k/mo to well into six figures a month.
- Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
- Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
- Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
- Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
- Keep Google's automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
- Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
- Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
- Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
- Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.
- You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
- You are fluent in the whole stack , not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
- You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
- You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
- You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
- You can work US Eastern business hours for client calls. Where you live is up to you.
- Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.
- "That was not my role" is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
- You want to be told what to do this week.
- You need a ticketing system to know what matters.
- You quote blended ROAS as if it settles the question.
Media Buyer (Meta Ads + Tracking) | Creator & eCommerce Growth Agency | Remote (LATAM)
Our client is a remote growth agency that helps creator brands and eCommerce companies scale through paid acquisition. They work with some of the most recognizable creator brands online, and the team is spread across the U.S., LATAM, South Africa, Morocco and the U.K.Your RoleYou'll own the performance and data side of a book of client accounts, mostly on Meta. Running campaigns is part of it, but the bigger part is understanding what's driving results and explaining it clearly, both to clients on calls and to the Growth Marketers (GMs) and creative strategists you work with every day.Success here means your accounts' tracking is reliable, your weekly reports land on time, and clients and GMs come away from every conversation knowing what's working, what isn't, and what you're changing next.You'll:Build, launch and scale Meta campaigns across several client accountsOwn tracking end to end, including pixels, conversion events and CAPIPrepare and send weekly client performance reportsJoin client calls during U.S. Eastern Time hours and present the results yourselfIdentify trends, issues and growth opportunities before anyone asksTranslate account data into clear next steps for GMs and creative strategyWork with GMs to connect creative performance to your media buying decisionsYou Bring:2+ years running Meta accounts spending $100K+ per monthHands-on pixel and conversion event setup, done personally (CAPI is a big plus)a clear view on when you'd use ABO, CBO or Advantage+, and whyStrong analytical skills: you use CPM, CTR, CVR, CPA and ROAS to diagnose what's going wrong in an accountConfidence presenting numbers and answering detailed questions on a live client callStrong spoken and written EnglishBonus Points:Experience with info product or course funnelsAgency experience managing multiple accounts at onceWhat's Offered:Fully remote contractor role, working U.S. Eastern Time hoursCompensation based on experience. Share the range that fits your level and we'll go from thereReal ownership of high-spend accounts, with your decisions showing up in the resultsClose collaboration with GMs and creative strategists on a distributed teamInterview Process: Intro Call: A conversation with Atomic HR about your background Team Interview: Meet the client team and talk through your accounts Case Study: Analyze an account and explain what you'd change Final Interview: Meet the founder and discuss next steps**About the Role**As a Media Campaign Agent , you will make an impact by successfully executing end-to-end Ads campaigns across the LATAM market, ensuring high-quality implementations, on-time delivery, and exceptional stakeholder collaboration. You will be a valued member of the MCM team and work collaboratively with Sales teams, internal support teams, Account Managers, and external clients .**In this Role, You Will:**+ Execute end-to-end campaign implementations, ensuring adherence to client requirements, timelines, and quality standards.+ Manage project timelines, proactively identify risks and roadblocks, and drive resolutions to ensure successful campaign delivery.+ Build and maintain strong relationships with Sales teams, internal stakeholders, and external clients through clear and effective communication.+ Conduct quality assurance checks to ensure accuracy, efficiency, and compliance throughout the implementation process.+ Demonstrate a proactive, solution-oriented mindset by anticipating client needs, resolving issues effectively, and contributing to process improvements.+**Work Model**+**Hybrid Role**We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role's business requirements, this is a hybrid position requiring attendance in a client or Cognizant office as needed. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.The working arrangements for this role are accurate as of the date of posting. This may change based on the project you're engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.+**What You Need to Have to Be Considered**+ Native-level Spanish proficiency.+ Advanced Portuguese proficiency.+ Upper-intermediate English proficiency or higher.+ Experience coordinating projects, campaigns, or operational initiatives in a fast-paced environment.+ Strong project management skills with the ability to manage multiple priorities, stakeholders, and deadlines.+ Excellent written and verbal communication skills, with the ability to provide clear guidance and maintain positive stakeholder relationships.+ Strong analytical and problem-solving skills with the ability to identify risks and implement effective solutions.+ Exceptional attention to detail and commitment to quality and accuracy.+ Ability to work independently, demonstrate ownership, and adapt quickly to changing priorities.+**These Will Help You Stand Out**+ Degree or certification in Business Administration, Marketing, Information Systems, Project Management, Event Planning, or a related field.+ Experience supporting digital advertising, online marketing, or Ads campaigns.+ Familiarity with project management methodologies and agile ways of working.+ Experience collaborating with cross-functional and client-facing teams in a multicultural environment.+ Familiarity with AI and productivity tools such as Gemini, NotebookLM, ChatGPT, and Microsoft Copilot.+ Demonstrated commitment to continuous learning, process improvement, and operational excellence.Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.6
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