Marketing Manager

PepsiCo; San Isidro; Presencial; ARS 2.000.000 - 2.600.000; Jornada completa

Descripción de la vacante

PepsiCo in Argentina is seeking a Marketing Manager for the Sodastream Business Unit. You will lead Demand Generation, implement the Annual Activity Plan, and drive growth with the Marketing Team and external Agencies.

You’ll report to the Sodastream Argentina GM and manage a small team to hit brand and business KPIs. The role requires 8-10+ years in FMCG marketing, a proven growth track record, and strong English.

Formación

• 8-10+ years of experience in Marketing within FMCG Companies (Local or Multinational).
• Proven track record on delivering Marketing & Business growth results.
• Demonstrated experience developing Brand Growth Strategies and executing Demand Generation Plan/Activities (Penetration, Market Share, Awareness, etc).
• Experience in developing Marketing and Comunication integrated Campaigns.
• Knowledge of S&OP, Consumer Research and Data Analytics.
• Experience in Digital Paid Media and Influencers/UGC Campaigns.
• Can-do mentality, results oriented, team player, self-starter with strong strategic mindset and ability to thrive under business pressure
• Familiar in operating in Multinational Companies with Global HQ
• Strong communicational and presentation skills
• Advanced English (required)

Responsabilidades

• Define and Execute the Annual Activity/Marketing Plan.
• Responsible for Demand Generation and Brand Health.
• Responsible for A&M Budget.
• Responsible for Media and Creative agencies.
• Deliver results against Marketing and Digital KPIs.
• Discover and leverage Consumer Insights to optimize Brand Development.
• Develop and Execute Brand Campaigns.
• Lead Influencers Micro/Macro Influencers and UGC Campaign development and Execution.
• Work with Global HQ Functions to deliver NPD launches OTIF.
• Work with Local Sales, Commercial, Supply Chain, E-Comm and Finance to deliver annual Targets.
• Manage, coach and develop direct reports.
• Be part of the Business Unit Leadership Team.

Conocimientos

Marketing

Demand Generation

Brand Growth

Campaign Management

Digital Marketing

Leadership

Multinational Experience

English Proficiency

Educación

Marketing Bachelor's degree

Descripción del empleo

Overview

CAREERS TO SMILE ABOUT

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities

THE OPPORTUNITY

At PepsiCo, our mission is to create smiles around the world. With more than 500 beloved brands — including Pepsi, Gatorade, Lay's, and Quaker — our work reaches millions of people every day.We´re looking for the Marketing Manager for our Sodastream Business Unit (part of PepsiCo International Beverages Unit). This role will be responsible for Demand Generation effort, implementing the Annual Activity Plan, lead the Marketing Team and the Agencies to deliver the business growth Targets and the Brand Health Tracker. This position reports into Argentina Sodastream General Manager and has 2 reports.

YOUR IMPACT

• Define and Execute the Annual Activity/Marketing Plan
• Responsible for Demand Generation andBrand Health
• Responsible for A&M Budget
• Responsible for Media and Creative agencies
• Deliver results against Marketing and Digital KPIs
• Discover and leverage Consumer Insights to optimize Brand Development
• Develop and Execute Brand Campaigns
• Lead Influencers Micro/Macro Influencers and UGC Campaign development and Execution
• Work with Global HQ Functions (MarComm, Category, R&D) to deliver NPD launches OTIF
• Work with Local Sales, Commercial, Supply Chain, E-Comm and Finance to deliver annual Targets
• Manage, coach and develop direct reports
• Be part of the Business Unit Leadership Team

Qualifications

WHO ARE WE LOOKING FOR?

• 8-10+ years of experience in Marketing within FMCG Companies (Local or Multinational)
• Proven track record on delivering Marketing & Business growth results
• Demonstrated experience developing Brand Growth Strategies and executing Demand Generation Plan/Activities (Penetration, Market Share, Awareness, etc)
• Experience in developing Marketing and Comunication integrated Campaigns
• Knowledge of S&OP, Consumer Research and Data Analytics
• Experience in Digital Paid Media and Influencers/UGC Campaigns
• Can-do mentality, results oriented, team player, self-starter with strong strategic mindset and ability to thrive under business pressure
• Familiar in operating in Multinational Companies with Global HQ
• Strong communicational and presentation skills
• Advanced English (required)

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.

• Internal digital platforms that promote self-learning.

• Development programs according to Leadership skills.

• Specialized training according to the role.

• Learning experiences with internal and external providers.

• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.

• Financial wellness programs that will help you reach your goals in all stages of life.

• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.

• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.