Manager, Planning

Dentsu Aegis Network Ltd.; Buenos Aires; Presencial; ARS 1.200.000 - 2.400.000; Jornada completa

Descripción de la vacante

dentsu, with the Iprospect brand in Buenos Aires, seeks a Manager, Planning to support integrated media plans across TV, digital, and OLV for key client initiatives. The role collaborates with onshore teams to align strategy and delivery, ensuring campaigns meet client objectives within fast-paced environments.

The position emphasizes cross-channel collaboration, strong analytics, and budget management, with English communication as a core requirement and exposure to leading media tools and

Formación

• 3 - 4 years of total experience.
• Relevant media planning and buying experience with specific digital focus.
• English Language proficiency for email and verbal client communication.
• Familiarity with media research tools and analytics platforms (e.g., Media Ocean, Nielsen Ad Intel, Pathmatics).
• Experience coordinating across multiple media channels (Paid Search, Paid Social, Programmatic, Native, Video, CTV/OTT, TV, Print, OOH).
• Strong analytical and project management skills; excellent communication and negotiation.

Responsabilidades

• Experience working on one large account.
• Coordinate across multiple media disciplines to design integrated media plans.
• Drive channel selection and identify new opportunities.
• Communicate with clients on media initiatives and timelines.
• Manage a large Media Budget and ensure timely delivery of outputs.
• Analyze competitive landscapes and pull reports to generate insights.

Conocimientos

Media planning

Digital media

Client communication

English proficiency

Analytical skills

Project management

Negotiation

Herramientas

Media Ocean

DDS

Nielsen Ad Intel

Pathmatics

Media Tools

Web Analytics

Ad Servers

Descripción del empleo

Job Description

Role Overview: The Manager, Planning role is a critical junior/mid-level role, they will report directly into the Associate Director. The Manager works very closely with the onshore Manager to divide and conquer day-to-day responsibilities, strategic direction and overall being a marketing partner for the clients. The Manager must demonstrate a strong working knowledge of the media space (Traditional and Digital media preferred) and available media research and systems. The Manager helps manage the day-to-day by assuring focus on key client objectives and communicating appropriate resource needs to meet ongoing client goals and objectives.

Responsibilities

• Experience working on one large account
• Understanding of all media channels and experience coordinating across multiple media disciplines (SEM, Social, TV, OLV, OOH, Radio etc)
• Experience with upper funnel media awareness campaigns
• Ability to coordinate with creative agencies on creative assets and accounts needs
• Ability to coordinate with multi-channel teams to design cutting-edge, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)
• Comfort owning and communicating directly with clients on questions/concerns and specific media initiatives
• Helps evaluate timelines and manage day to day deliverables
• Experience w/ analyzing competitive landscapes, pulling reports using agency tools and compiling insights
• Managing a large Media Budget and Flowchart
• Drive media channel selection and be forward thinking on new opportunities

#LI-CA2

Qualifications

• 3 - 4 years of total experience
• Relevant media planning and buying experience with specific digital focus
• English Language proficiency for email and verbal client communication
• Ideally familiar with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools, etc.
• Hands on experience with media planning and/or activation across the following channels: Paid Search, Paid Social, Programmatic, Native, Video, CTV/OTT, etc.) and traditional (TV, Print, OOH, etc.)
• Thrives in a fast paced, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
• Strong analytical skills, ability to relate results to client business objectives
• Strong project management skills
• Excellent communication and negotiation skills

Location

Buenos Aires

Brand

Iprospect

Time Type

Full time

Contract Type

Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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