Hubspot & Marketing Specialist

Virtustant; Argentina; Remote; ARS 64,569,000 - 99,928,000; Full time

Job summary

Virtustant is seeking a Marketing & HubSpot Specialist to own the HubSpot portal and drive automated, well-tracked campaigns. You will convert content into workflows and use data to report on funnel performance.

The role is hands-on and platform-first, with responsibilities spanning data hygiene, lifecycle definitions, lead scoring and dashboard creation for marketing and sales alignment.

Qualifications

• Experience in marketing operations or demand generation.
• Has built HubSpot workflows, lists, forms, landing pages and email campaigns from scratch.
• Has set up lifecycle stages, MQL/SQL definitions and lead scoring in HubSpot.
• Has built HubSpot dashboards and reports used by marketing or sales.
• Has managed CRM data in HubSpot, including properties, imports and deduplication.
• C1 or higher English level, written and spoken.
• Full availability during US Eastern Time business hours.

Responsibilities

• Own the day-to-day administration of HubSpot, including properties, pipelines, user permissions and subscription settings.
• Keep the database clean through imports, deduplication and regular audits.
• Define lifecycle stages, MQL/SQL criteria and lead scoring with sales, and manage the handoff.
• Build workflows for lead nurturing, onboarding, re-engagement and internal notifications.
• Launch email campaigns, forms and landing pages in HubSpot using provided content, including segmentation and A/B testing.
• Keep email deliverability healthy, including domain authentication (SPF, DKIM, DMARC).
• Connect HubSpot with website, ad platforms and other tools, and set up tracking for source attribution.
• Build dashboards on funnel and campaign performance and share weekly insights.

Skills

HubSpot workflows

Lead scoring

Email campaigns

CRM data management

Analytics reporting

English (C1+)

Lifecycle stages

Data imports & deduplication

A/B testing

US ET hours availability

Tools

HubSpot Marketing Hub

HubSpot Sales Hub

Zapier

Make

Google Analytics 4

Google Tag Manager

Data Hub (nice to have)

Job description

Job Title: Marketing & HubSpot Specialist

About The Company

Our client runs a marketing engine from inside HubSpot.

About The Role

Our client is looking for a full-time HubSpot Specialist to own its HubSpot portal and the marketing that runs through it. You will be the go-to expert for how leads are captured, segmented, scored, nurtured, handed to sales and reported on, all inside HubSpot.

This is a hands-on, platform-first role. Copy, design and social media content are handled by others. Your job is to turn that content into automated, well-tracked campaigns in HubSpot and to use HubSpot data to show what is working across the funnel.

Responsibilities Of The Role

• Own the day-to-day administration of HubSpot, including properties, pipelines, user permissions and subscription settings.
• Keep the database clean through imports, deduplication and regular audits.
• Define lifecycle stages, MQL/SQL criteria and lead scoring together with sales, and manage the handoff between marketing and sales.
• Build workflows for lead nurturing, onboarding, re-engagement and internal notifications.
• Launch email campaigns, forms and landing pages in HubSpot using content provided by the team, including segmentation and A/B testing.
• Keep email deliverability healthy, including domain authentication (SPF, DKIM, DMARC).
• Connect HubSpot with the website, ad platforms and other tools, and set up tracking so every lead has a known source.
• Build dashboards on funnel and campaign performance and share weekly insights and recommendations.

Required Experience And Qualifications

• Experience in marketing operations, CRM, email marketing or demand generation operations.
• Has built HubSpot workflows, lists, forms, landing pages and email campaigns from scratch.
• Has set up lifecycle stages, MQL/SQL definitions and lead scoring in HubSpot.
• Has built HubSpot dashboards and reports used by a marketing or sales team.
• Has managed CRM data in HubSpot, including properties, imports and deduplication.
• C1 or higher English level, written and spoken.
• Full availability during US Eastern Time business hours.

Preferred Skills

• Experience with HubSpot Sales Hub and sales pipeline setup.
• Experience with HubSpot Data Hub (formerly Operations Hub), custom objects or calculated properties.
• Experience with Zapier, Make or other integration tools.
• Working knowledge of Google Analytics 4, Google Tag Manager and ad platforms including Google, Meta and LinkedIn.
• Experience migrating data into HubSpot from another CRM.
• Business-to-business or software-as-a-service marketing experience.

Personality

• Detail-oriented and analytical.
• Process-minded and comfortable documenting how the portal is set up.

Software & Tools

• HubSpot Marketing Hub
• HubSpot Sales Hub
• HubSpot Data Hub (nice to have)
• Zapier
• Make
• Google Analytics 4
• Google Tag Manager

Schedule

40 hours per week, Monday to Friday

US Eastern Time business hours (e.g. 9:00 AM - 5:00 PM ET)

Salary And Benefits

• Payment in USD or Local Currency according to candidate’s preference.
• Full-time remote opportunity.