About the role
We are looking for a Head of Spanish Content who is deeply involved in the day-to-day operations and is hands-on with the content production process. This is a highly operational role where you will be directly managing workflows, ensuring smooth execution, and working closely with content managers, SEO, product, and other teams to maintain high-quality standards. If you thrive in a fast-paced environment and enjoy getting your hands dirty in the details, this is the perfect opportunity for you.
As our Head of Content you will
Responsibilities
- Management: Deliver content focused and aligned with user intent. Build a team and develop the tools and processes needed. Provide ongoing training and mentorship to the content team, fostering quality, growth, collaboration, and innovation. Develop KPIs and metrics to evaluate performance, conduct regular reviews, and offer constructive feedback. Streamline the content production process and ensure smooth communication between teams, market contacts, and other departments. Gather feedback from content managers to identify areas for process optimization.
- Strategy: Collaborate with Market Managers to align content priorities with business goals and audience needs. Refine content topics by prioritizing high-impact keywords and market insights. Collaborate with transversal teams to set and adapt the strategy for each website. Track performance by monitoring content metrics to optimize engagement and conversions. Create clear briefs with goals, keywords, and audience insights. Set deadlines and expectations with timelines, deliverables, and quality standards. Develop a content strategy for new assets with a clear calendar aligned to business goals.
- Content quality check: Prepare and share guidelines with Content Managers to ensure content meets the brief requirements, adheres to SEO guidelines, and aligns with business goals. Add to guidelines for writers: fact-checking and accuracy. Ensure consistent tone, style, and formatting across all content in line with brand standards. Optimize internal linking to guide users and improve SEO performance.
Your profile should include
- 3+ years of experience in a similar content management role within the iGaming business (sports betting and online casino) and passionate about it - mandatory
- Native Spanish with strong writing skills, capable of producing clear, persuasive, and engaging content; proficient in English (used for internal communication)
- Commercially driven with a strong understanding of what kind of content converts - mandatory
- Data-driven, analytical, and results-oriented
- Strong team and leadership skills
- Solid experience in content writing for SEO purposes
- Knowledge of content-related tools (WordPress, Ahrefs, Clarity)
North Star Network is the home of sports fan communities across the world. We run sports media in over 30 countries, helping bettors make informed choices about their wagers and where to place them.
Our Media Portfolio in Numbers:
- 50+ websites, including Alairelibre, SoloBasket, Topmercato
- 30M+ monthly page views (and growing)
- Active in 40+ markets
What we offer
- If you are eager to learn and enjoy working in a fast-paced, international environment with new challenges, this is the right place for you.
- The annual package starts from 45k€
- Integration into a young and dynamic team
- Remote work
- Full online onboarding program
- Possibility of career development within the company
- Remuneration based on your experience
If you are interested, please send your CV in English. We look forward to hearing from you!