Head of Growth

AGS Youth Soccer Club; Buenos Aires; Híbrido; ARS 188.699.025 - 272.565.259; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Performance bonus

Competitive compensation

Descripción de la vacante

AGS Youth Soccer Club seeks an exceptional Head of Growth to own paid customer acquisition across youth and adult sports brands, operating in the Greater Toronto Area and South Florida. You will manage an annual paid media budget of approximately CAD 700,000, with a goal to double to CAD 1.4 million over the next 2.5 years, owning the CPA and running the accounts hands-on.

Build the acquisition strategy, own measurement, and manage campaigns across Google, Meta, and emerging channels; transition

Formación

• 5+ years hands-on paid acquisition experience.
• 2+ years managing $500K+/year budgets.
• Proof of owning CPA/CAC targets with numbers.
• Proficiency with PMax, Advantage+, CAPI, and offline conversions.
• Spanish fluency is a plus; US market focus.

Responsabilidades

• Oversee end-to-end paid media across Google, Meta, and new channels.
• Rebuild measurement foundations: server-side tracking and deduplication.
• Hands-on campaign management and budget optimization.
• Lead creative testing and weekly cadence for performance.
• Plan budget calendars for Canadian and Florida seasons.
• Deliver weekly scorecards on CPA, spend, and velocity.

Conocimientos

Paid acquisition

Google Ads

Meta Ads

PMax

CAPI

Budget management

Herramientas

TikTok Ads

Ad platforms

Descripción del empleo

We're looking for an exceptional Head of Growth to own paid customer acquisition across our portfolio of youth and adult sports brands, including soccer, basketball, and volleyball, operating throughout the Greater Toronto Area and South Florida.

You'll take full ownership of an annual paid media budget of approximately $700,000 CAD, doubling to $1.4 million over the next 2.5 years. You own the CPA. You set the strategy AND run the ad accounts hands‑on.

We want someone who is still sharp inside platforms, treats CPA like a personal scoreboard, and is hungry to win. You'll define the acquisition strategy, own the budget, build the measurement framework, and personally manage campaigns across Google, Meta, and emerging channels.

Responsibilities

• Zero‑based rebuild of the paid media program across Google (Search, PMax, YouTube) and Meta (Advantage+, retargeting), plus test channels (TikTok)
• Fix the measurement foundation: server‑side tracking, CAPI, offline conversion value upload, new‑vs‑returning deduplication against a 20‑30K family customer database
• Hands‑on media buying: build, launch, optimize, and kill campaigns yourself
• Direct the creative engine: manage the on‑camera content personality and video editor, run a weekly creative test/kill cadence
• Transition out the incumbent agency within 60 days
• Build monthly budget plans against two seasonality calendars (Canadian outdoor/indoor/camps; Florida back‑to‑school/New Year/camps)
• Report weekly on a single‑page scorecard: new‑customer CPA (deduplicated), CPA:contribution ratio, creative velocity, spend pacing
• Design the scaling architecture to $1.4M without CPA degradation

Requirements

• 5+ years hands‑on paid acquisition, with at least 2 years personally managing $500K+/year across
• Google + Meta Proof you've owned a CPA/CAC number with accountability (you will show us the numbers)
• Direct platform fluency in 2026: PMax, Advantage+, CAPI, offline conversion imports — you will audit one of our live ad accounts on a screen share during the interview
• Local‑services, multi‑location, ecommerce‑with‑LTV, or registration‑based business experience strongly preferred
• Comfort managing a small distributed team (LatAm editor/analyst, GTA on‑camera talent)
• Spanish fluency a plus (US market is one‑third Latino)

Benefits

Compensation: Competitive, based on experience. Performance bonus tied to new‑customer CPA and volume targets.