Growth & Performance Digital Asset Consultant

B5 Recruiting; Argentina; Remote; ARS 69,737,000 - 116,229,000; Part time

Job summary

B5 Recruiting is seeking a hands-on Growth and Performance Marketing Consultant to drive demand generation for our B2B recruiting and staffing services. You will craft campaigns, graphics, and content that translate our services into compelling offers and conversion paths to support outbound sales.

Work with the CEO and Client Partner to connect positioning, paid media, landing pages, and analytics to achieve defined pipeline goals.

Qualifications

• CRM knowledge and familiarity with marketing tools.
• Proficiency in Canva, Adobe Photoshop, Illustrator and SEO.
• Hands-on experience with LinkedIn and Google Ads campaigns for B2B services.
• Ability to craft direct‑response messaging and landing pages.
• Strong data analysis and performance reporting.

Responsibilities

• Develop quarterly and monthly acquisition plans aligned to growth priorities.
• Refine campaign positioning, offers, CTAs, and audience segments.
• Create integrated paid media plans across LinkedIn, Google, landing pages.
• Build campaign graphics and landing-page visuals.
• Partner with Client Partner for messaging and assets.

Skills

CRM knowledge

Canva

Adobe Photoshop

Adobe Illustrator

SEO

Paid Ads

Demand generation

B2B marketing

Tools

LinkedIn Campaign Manager

Google Ads

Google Analytics

Apollo

Job description

Growth and Performance Marketing Consultant - Digital Assets

Graphics, Paid Media, and Sales Enablement

Engagement

Independent consultant / fractional marketing partner; flexible scope and cadence based on an agreed plan

Focus

Demand generation for B2B recruiting, nearshore technical staffing, and embedded recruiting services

Role Overview

B5 Recruiting is seeking a hands on Growth and Performance Marketing Consultant to help support and build a consistent, measurable client acquisition graphics, images, content, in support of our outbound sales activities.This role will translate B5 services into focused campaigns, high-quality content, and conversion paths that generate qualified conversations for our sales team. The consultant will work closely with the CEO and Client Partner to connect positioning, paid media, landing pages, lead magnets, analytics, and sales enablement around clear pipeline goals.

What Success Looks Like

• A clear new client acquisition plan built around defined ideal client profiles, offers, channels, and campaign goals.
• Paid LinkedIn and Google campaigns that are properly structured, launched, tested, and optimized against agreed lead and opportunity metrics.
• Build, create strong campaign, visuals, graphics, lead magnets, and landing pages that increase qualified conversion.
• A practical content and campaign rhythm that gives the our Client Partner relevant assets and reasons to begin conversations.
• Simple reporting that connects spend, traffic, form activity, lead quality, meetings, and pipeline learning.

Core Responsibilities

Growth Strategy and Campaign Planning

• Create a practical quarterly and monthly acquisition plan aligned to B5 growth priorities and target buyer segments.
• Refine campaign positioning, offers, calls to action, and audience segmentation for recruiting and nearshore staffing services.
• Build integrated campaign plans that connect paid media, outbound support, landing pages, lead magnets, and follow-up.

Paid Media and Performance Optimization

• Plan, build, manage, and optimize paid campaigns through LinkedIn Campaign Manager and Google Ads.
• Develop test plans for audiences, creative, offers, copy, landing pages, and conversion paths.
• Set budgets and recommend allocation changes based on campaign performance and qualified-lead outcomes.
• Monitor performance and clearly explain what is working, what is not, and the next recommended action.

Content, Creative, and Conversion Assets

• Create or direct the creation of campaign graphics, lead-generation images, social content, ad creative, and landing-page visuals.
• Develop compelling B2B lead magnets, including guides, checklists, one-page resources, and campaign-specific content.
• Ensure creative and messaging are consistent with B5 brand standards and speak directly to client business problems.
• Improve landing-page structure, content, and visual hierarchy to support conversion.

Sales Enablement and Marketing Operations

• Partner with the Client Partner to provide campaign context, messaging, supporting assets, and follow-up approaches.
• Use Apollo to support prospect targeting, segmentation, campaign coordination, and lead handoff where appropriate.
• Set up or improve campaign measurement through Google Analytics, conversion tracking, and clear performance reporting.
• Maintain an organized view of active campaigns, creative, learnings, and next actions.

Required Experience and Capabilities

• CRM knowledge
• Canva, Adobe Suite, PhotoShop, Illustrator, SEO, Paid Ads, or similar graphics tools
• Demonstrated experience driving demand generation and customer acquisition for a B2B, professional services, staffing, nearshore technology services, or other service-based business.
• Hands-on experience creating, launching, and optimizing LinkedIn and Google Ads campaigns.
• Ability to write and shape strong direct-response messaging for ads, landing pages, email, lead magnets, and sales enablement assets.
• Strong creative judgment and proficiency with Canva; working capability in Adobe Photoshop and Illustrator is preferred.
• Working knowledge of Google Analytics, conversion tracking, campaign reporting, and funnel optimization.
• Experience with Apollo or comparable sales-engagement and prospecting tools.
• Ability to turn data into recommendations and communicate performance clearly to a business owner and sales team.
• Comfort working independently in a fractional or consulting environment while maintaining a dependable execution cadence.

Preferred Experience

• Experience marketing recruiting, staffing, HR, professional services, software, nearshore, or technology consulting solutions.
• Experience supporting founder-led businesses that need both strategic direction and hands-on execution.
• Portfolio evidence of paid campaigns, landing pages, lead magnets, creative assets, or measurable demand-generation results.
• Familiarity with CRM workflows, lead qualification, and the transition from marketing-qualified leads to sales conversations.
• A 60 to 90 day growth and campaign roadmap with priorities, audiences, channels, offers, and measurement approach.
• Initial paid campaign concepts and launch-ready creative for LinkedIn and/or Google Ads.
• Recommendations and prioritized updates for key landing pages and conversion assets.
• A content and asset plan that supports SDR outreach and inbound lead generation.
• A simple dashboard or recurring report that tracks activity, conversion, lead quality, meetings, and pipeline contribution.