Growth Marketing Manager, B2B SaaS

Power Digital; Comisión de Fomento de Perú; Hybrid; ARS 138,464,000 - 230,773,000; Full time

Job summary

Power Digital is partnering to recruit a Growth Marketing Manager for Cardinal. You’ll own integrated campaigns from webinars to reports, architecting full-funnel strategies and guiding cross-functional teams to launch cohesive, high-impact programs that generate pipeline.

You’ll monitor performance, run tests, optimize in real time, and ensure alignment across email, paid media, social, and web. 5–7 years in B2B growth and strong analytics are required.

Qualifications

• 5-7 years in B2B growth, demand gen, or integrated marketing
• Demonstrated success running multi-channel, full-funnel campaigns with measurable results
• Expertise in LinkedIn Ads, Meta Ads, Google Ads, email marketing platforms, and webinar tools

Responsibilities

• Build full-funnel campaign strategies for major launches (webinars, in-person events, eBooks, reports).
• Define audiences, messaging, channel mix, goals, and success metrics.
• Develop campaign plans and timelines aligned with growth and revenue priorities.
• Integrated Activation
• Lead cross-channel execution across email, paid media, social, and web.
• Create creative briefs and coordinate with design, copy, video, paid, and email teams.
• Ensure campaigns land with cohesive messaging, strong creative, and clear CTAs.
• Performance & Optimization
• Monitor performance and identify what’s working, what’s not, and why.
• Build testing plans and share insights to improve results continually.
• Manage internal contributors and contractors, ensuring deadlines and quality.
• Step in to execute when needed—no ego, high ownership.
• 12-Month Success Indicators
• Launch 6-8 major campaigns that generate a measurable pipeline.
• Improve conversion rates across key funnel stages.
• Build a campaign playbook and reporting cadence.
• Elevate the quality and cohesion of Cardinal's thought leadership.

Skills

Growth marketing

Demand gen

Multi-channel campaigns

Analytical mindset

Tools

LinkedIn Ads

Meta Ads

Google Ads

Email platforms

Webinar tools

Job description

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve hard problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

***Proficiency in spoken and written English at an advanced level is required for this role.

This job application is for a role at one of Power Digital's partner companies. Power Digital is assisting this partner company with its recruiting efforts. If you are selected for this position to interview, please make note of the above statement.

A day in the life:

As a Growth Marketing Manager, you'll own the strategy and execution behind the integrated marketing campaigns that fuel Cardinal's pipeline. You'll architect full-funnel initiatives, from webinars and events to reports and eBooks, then lead cross-functional teams to bring each campaign to life with cohesive messaging and high-impact creative. Daily, you'll monitor performance, optimize in real time, and ensure that every channel works together to generate high-quality leads. You'll collaborate closely with internal contributors and contractors, keeping projects on track and jumping in to execute when needed. This is a role for someone who moves fast, thinks big, and owns outcomes end to end.

Responsibilities:

• Build full-funnel campaign strategies for major launches (webinars, in-person events, eBooks, reports).
• Define audiences, messaging, channel mix, goals, and success metrics.
• Develop campaign plans and timelines aligned with growth and revenue priorities.
• Integrated Activation
• Lead cross-channel execution across email, paid media, social, and web.
• Create creative briefs and coordinate with design, copy, video, paid, and email teams.
• Ensure campaigns land with cohesive messaging, strong creative, and clear CTAs.
• Performance & Optimization
• Monitor performance and identify what’s working, what’s not, and why.
• Build testing plans and share insights to improve results continually.
• Manage internal contributors and contractors, ensuring deadlines and quality.
• Step in to execute when needed—no ego, high ownership.
• 12-Month Success Indicators
• Launch 6-8 major campaigns that generate a measurable pipeline.
• Improve conversion rates across key funnel stages.
• Build a campaign playbook and reporting cadence.
• Elevate the quality and cohesion of Cardinal's thought leadership.

Role Requirements:

• Comfortable owning both strategy and execution.
• Strong communicator across creative and performance teams.
• Obsessed with iteration—never settles for "good enough."
• Strong collaborator who gets the best from teammates and contractors.
• Bias toward action and proactive problem-solving.
• 5-7 years in B2B growth, demand gen, or integrated marketing (agency/professional services a plus).
• Demonstrated success running multi-channel, full-funnel campaigns with measurable results.
• Expertise in LinkedIn Ads, Meta Ads, Google Ads, email marketing platforms, and webinar tools.
• Deep understanding of digital channels and how they work together.
• Ability to write or refine campaign copy (emails, landing pages, ads).
• Strong analytical skills: reporting, performance diagnosis, and conversion optimization.
• Experience thriving in fast-paced environments with high standards.

Power Digitals people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.