Growth Marketing Manager

Medium; Municipio de Colalao del Valle; A distancia; ARS 58.070.000 - 79.847.000; Jornada completa

Descripción de la vacante

A global communications company is seeking a Refer-a-Friend & Optin Program Manager to manage and optimize customer referral strategies to enhance user engagement. Responsibilities include developing campaign strategies, driving user acquisition, and collaborating with product and marketing teams. Applicants should have a relevant degree and 3 years of marketing experience. This role is pivotal in growing the customer base and enhancing brand loyalty.

Formación

• 3 years of experience in Marketing.
• Proven track record of driving measurable results in customer acquisition, engagement, and retention.
• Experience with both digital and retail channels is highly preferred.

Responsabilidades

• Develop and execute strategy for the Refer-a-Friend program.
• Manage the end-to-end lifecycle of the referral program.
• Design and implement compelling referral incentives.

Conocimientos

Analytical skills

Communication skills

Customer engagement

Project management

Educación

Bachelor's degree in Business, Finance, Economics, Data Analytics, Marketing or a related field

Herramientas

Referral marketing platforms

SMS marketing platforms

Descripción del empleo

Overview

We are seeking a highly motivated and results-oriented Refer-a-Friend & Optin Program Manager to drive the strategy, execution, and optimization of our customer referral and drive users consent and engagement across all digital touchpoints. This includes marketing programs across both our retail stores and digital platforms. This individual will be instrumental in expanding our customer base, increasing brand loyalty, and driving measurable revenue growth through these critical customer engagement channels.

Responsibilities

• Refer-a-Friend Program Management: Develop and execute a comprehensive strategy for the Refer-a-Friend program for our main products across channels, including setting clear objectives, KPIs, and success metrics.
• Refer-a-Friend Program Management: Manage the end-to-end lifecycle of the referral program, from user acquisition and onboarding to reward fulfillment and ongoing optimization.
• Refer-a-Friend Program Management: Collaborate with Product, Engineering, and IT teams to ensure seamless integration and functionality of referral tracking and redemption mechanisms across digital platforms.
• Refer-a-Friend Program Management: Design and implement compelling referral incentives for both referrers and referred friends, regularly analyzing performance and iterating based on data.
• Refer-a-Friend Program Management: Develop and execute promotional campaigns to drive awareness and participation in the Refer-a-Friend program through various marketing channels (email, social media, in-store signage, website banners, etc.).
• Refer-a-Friend Program Management: Monitor and analyze program performance, identifying trends, areas for improvement, and opportunities for growth.
• Refer-a-Friend Program Management: Conduct A/B testing on various program elements (messaging, incentives, creative, call-to-actions) to optimize performance.
• Optin Program Management (Retail & Digital): Improve the overall strategy for the marketing club, encompassing both transactional and promotional messages for retail and digital customers.
• Optin Program Management (Retail & Digital): Design promotions or offers to increase participation.
• Optin Program Management (Retail & Digital): Manage the growth of our subscriber base through various opt-in strategies (apps, promotions, in-store signage, QR codes, whatsapp, email).
• Optin Program Management (Retail & Digital): Collaborate with retail operations and store managers to ensure effective in-store promotions and sign-up processes for the SMS club.
• Optin Program Management (Retail & Digital): Ensure compliance with all relevant SMS marketing regulations (TCPA, CTIA guidelines, GDPR, CCPA, etc.).
• General & Cross-Functional Responsibilities: Establish and report on key performance indicators (KPIs) for programs, providing regular updates to leadership (Conversion rates, churn, etc).
• General & Cross-Functional Responsibilities: Develop and manage program budgets.
• General & Cross-Functional Responsibilities: Collaborate closely with Marketing, Retail Operations, Product, Engineering, CRM, and Analytics teams to ensure program alignment and success.
• General & Cross-Functional Responsibilities: Conduct competitive analysis to identify best-in-class referral and SMS strategies.
• General & Cross-Functional Responsibilities: Proactively identify and troubleshoot any issues related to program functionality or customer experience.

Requirements

• Bachelor's degree in Business, Finance, Economics, Data Analytics, Marketing or a related field.
• 3 years of experience in Marketing.
• Proven track record of driving measurable results in customer acquisition, engagement, and retention.
• Experience working with both digital and retail channels is highly preferred.
• Excellent analytical skills with the ability to interpret data, identify trends, and translate insights into actionable strategies.
• Experience with referral marketing platforms and SMS marketing platforms.
• Exceptional communication (written and verbal), interpersonal, and presentation skills.
• Proactive, self-starter with a strong attention to detail.

Additional Qualifications

• Experience with A/B testing and experimentation.

About us

IDT Corporation is a global communications company founded in 1990 and headquartered in Newark, New Jersey. We are industry leaders in prepaid communication and payment services and one of the largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20 countries, and have over $1.5 billion in revenues.

IDT is not ”another big IT corporation”— we encourage and support in-house entrepreneurs in developing their ideas into business actions.

Our flagship brand, Boss Revolution, offers Money Transfer, International Calling, and Mobile Top-Up services and supports IDT’s mission of enabling people to keep in touch and share resources with family and friends worldwide.