Field Marketing Manager - LATAM

ByteDance; Jesús María; On-site; MXN 1,000,000 - 1,500,000; Full time

Job summary

ByteDance’s BytePlus unit seeks a seasoned Field Marketing professional to own LATAM campaign strategy, with Mexico as the regional hub. You will drive lead generation, brand presence and revenue acceleration through integrated programs across multiple markets.

The ideal candidate navigates cross-functional teams, localizes messaging, and manages events from planning to execution to maximize impact in Latin America.

Qualifications

• 5+ years of experience in Field Marketing or Regional Marketing for B2B/SaaS environments.
• Proven ability to develop and execute measurable marketing programs.

Responsibilities

• Develop and execute the LATAM field marketing strategy with Mexico as regional hub.
• Collaborate with regional Sales, Product Marketing and external partners to align programs with priorities.
• Localize global campaigns for LATAM markets and coordinate country-specific campaigns.
• Manage events, roadshows, conferences and partner-led activities to drive pipeline.
• Track campaign performance and use analytics to optimize future initiatives.
• Build relationships with distributors, partners, and industry associations to expand impact.

Skills

Field Marketing

Regional Marketing

Demand Generation

B2B Marketing

SaaS/Cloud/AI Marketing

Job description

Responsibilities

This is a once in a lifetime opportunity to join the world's fastest growing startup as well as the biggest unicorn by valuation. With ByteDance's vision to build global platforms of creation and interaction, BytePlus is devoted to developing innovative technologies and products for businesses to fuel their next wave of growth. It is the best time to join us and pave into the new era together!

Key Responsibilities

• You will be responsible for developing and executing the field marketing strategy across Latin America, with Mexico serving as the regional hub. The role is responsible for driving brand awareness, generating qualified leads, supporting pipeline growth, and accelerating revenue through integrated marketing campaigns and localized go-to-market initiatives.
• You will work closely with regional Sales, Product Marketing, Solutions Engineering, Global Marketing, and external partners to ensure marketing programs are aligned with business priorities and local market needs.
• Develop and execute integrated field marketing plans for Latin America by leveraging market research, customer insights, competitive intelligence, and regional business priorities. Localize global campaigns to meet the unique needs of individual LATAM markets.
• Partner closely with regional Sales, Product, Solutions Engineering, Global Marketing, and other internal stakeholders to execute marketing initiatives that support business growth.
• Align with Sales and Product teams on campaign priorities, pipeline generation, customer engagement, and event execution.
• Ensure consistent messaging across all customer touchpoints while adapting content for local markets.
• Drive localized marketing programs tailored to different Latin American markets.
• Localizing campaign messaging and marketing assets
• Planning country-specific campaigns and demand generation activities
• Supporting local product launches and promotional initiatives
• Coordinating with country teams and external agencies
• Monitor market trends, customer behavior, competitor activities, and industry developments across Latin America to identify new opportunities and optimize marketing strategies.
• Use marketing analytics and customer insights to continuously improve campaign effectiveness.
• Develop strong relationships with channel partners, distributors, technology partners, industry associations, media, and local communities to expand brand presence and drive joint marketing initiatives.
• Leverage existing regional networks to increase market reach and campaign effectiveness.
• Lead the planning and execution of regional and local marketing activities, including: Industry conferences, Trade shows, Customer events, Executive roundtables, Workshops, Webinars, Partner events, Roadshows.
• Manage vendors, agencies, logistics, budgets, and event operations to ensure successful delivery.
• Track campaign performance using marketing analytics tools and CRM systems.
• Measure lead generation, pipeline contribution, ROI, customer engagement, and campaign effectiveness. Provide actionable recommendations to optimize future marketing initiatives.
• Provide regular updates to regional and global leadership on marketing performance, campaign outcomes, market insights, and future plans.
• Build strong relationships with cross-functional stakeholders across different countries and time zones.

Qualifications

Minimal Qualifications:

• 5+ years of experience in Field Marketing, Regional Marketing, Demand Generation, or B2B Marketing.
• Proven experience developing and executing B2B marketing programs that generate measurable business impact.
• Established network with local partners, industry associations, agencies, media, or business communities across Latin America is highly preferred.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication, stakeholder management, and collaboration skills.
• Experience in SaaS, Cloud, AI, Enterprise Software, or B2B Technology marketing is preferred.
• Strong analytical mindset with experience using marketing analytics and CRM platforms to measure campaign performance. Self-motivated, proactive, and able to thrive in a fast-paced, high-growth environment.

Preferred Qualifications:

• The ideal candidate is a strategic and hands‑on field marketer with deep knowledge of the Latin American market. They have successfully executed regional B2B marketing programs, possess strong relationships within the local business ecosystem, and are comfortable working across multiple countries while collaborating with global teams.
• They are highly organized, data‑driven, commercially minded, and passionate about building impactful marketing programs that drive business growth across Latin America.

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Reasonable Accommodation

ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request