End-to-End Paid Search Strategist - DTC/ECOM (Remote)

Atomic Hr; Quilmes; Remote; ARS 154,443,000 - 277,997,000; Full time

Job summary

Sweat Pants Agency is seeking a Paid Search Strategist to own end-to-end DTC and eCommerce campaigns from setup to reporting. You will act as the client’s direct point of contact, defend your calls, and drive accountability for performance.

This role requires strong data-driven thinking, experience with PMax and Shopping, and the ability to work US Eastern hours. Remote anywhere, with a focus on tangible business impact.

Qualifications

• Experience with real ad spend on DTC/eCommerce campaigns.
• Fluent English communication, especially with clients.
• Ability to build and deploy landing pages or use AI tools for fast delivery.
• Comfort working US Eastern business hours for client calls.
• Skeptical of numbers; defend decisions with data.
• Bonus: experience managing Shopify stores or high Meta spend.

Responsibilities

• Own a set of DTC accounts as strategist, buyer, and client contact with budgets from $5k/mo to six figures monthly.
• Own the client relationship; present results and defend decisions without a middleman.
• Audit accounts before touching anything: structure, keywords vs search terms, negatives, bidding, feed health, landing pages, tracking.
• Run brand and non-brand campaigns as separate businesses; report them clearly.
• Know what PMax is actually delivering and separate branded vs non-branded impact.
• Monitor and limit Google's automation; audit auto recommendations and assets.
• Own the product feed: Merchant Center hygiene, titles, promotions, and feed effects on Shopping.
• Own the tracking: GA4, GTM, Shopify imports vs raw tags, conversions.
• Diagnose bottlenecks and fix them: creative, offers, AOV, landing page, checkout, tracking.
• Build what the account needs: landing pages, scripts, reporting; leverage AI tools.

Skills

Google Ads

DTC Ecommerce

Attribution

GA4

GTM

Shopify

Claude AI

English fluency

Job description

Sweat Pants Agency is seeking a Paid Search Strategist to own end-to-end DTC and eCommerce campaigns from setup to reporting. You will act as the client’s direct point of contact, defend your calls, and drive accountability for performance.

This role requires strong data-driven thinking, experience with PMax and Shopping, and the ability to work US Eastern hours. Remote anywhere, with a focus on tangible business impact.