Remote DTC Paid Search Strategist — End-to-End Growth

Sweat Pants Agency Llc

Buenos Aires

Remote

ARS 138,998,000 - 231,664,000

Full time

3 days ago
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Job summary

Sweat Pants Agency is seeking a Paid Search Strategist to own end-to-end DTC and eCommerce campaigns for client brands. This role requires deep hands-on experience with Google Ads, Shopping, PMax, and a critical view on attribution, with the ability to defend recommendations to clients.

You will own client relationships, audit accounts before touching them, and drive growth by optimizing CPA/ROAS and ensuring feed, tracking, and landing pages align with strategy. Remote work worldwide.

Qualifications

  • Experience managing paid search for DTC/eCommerce with meaningful spend.
  • Ability defend attribution decisions to clients and stakeholders.
  • Proficiency with Google Ads, Shopping, and PMax.
  • Strong knowledge of GA4, GTM, and conversion tracking.
  • Familiarity with Shopify and landing-page optimization.

Responsibilities

  • Own a set of DTC accounts as strategist and client contact.
  • Audit accounts before touching them: structure, keywords, negatives, bidding, tracking.
  • Run brand and non-brand campaigns as separate initiatives.
  • Monitor PMax and attribution; separate branded vs non-branded effects.
  • Own feed, tracking, and landing pages; build/ship pages when needed.
  • Present results, plans, and reasoning to clients; defend decisions.

Skills

Google Ads
PMax
Shopping
GA4
GTM
Digital marketing strategy
Client communication
English fluency
Brand vs non-brand optimization

Tools

Claude AI
Shopify
GA4
GTM

Job description

Sweat Pants Agency is seeking a Paid Search Strategist to own end-to-end DTC and eCommerce campaigns for client brands. This role requires deep hands-on experience with Google Ads, Shopping, PMax, and a critical view on attribution, with the ability to defend recommendations to clients.

You will own client relationships, audit accounts before touching them, and drive growth by optimizing CPA/ROAS and ensuring feed, tracking, and landing pages align with strategy. Remote work worldwide.

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