Digital Marketing Specialist

DB Financial; Buenos Aires; A distancia; ARS 1.000.000 - 1.500.000; Jornada completa

Descripción de la vacante

DB Financial is seeking an experienced Digital Marketing Specialist to drive acquisition and retention for a fully remote global business. You will own paid campaigns across Google, Meta and TikTok, manage CRM-driven emails and messaging, and optimize funnels for maximum ROAS.

You’ll collaborate with a Malta-based team, align with their time zone, and build automated workflows, audience segments, and KPI reports to inform budget allocation and strategic decisions.

Formación

• 2+ years of professional digital marketing experience.
• Fluent in English and Spanish.
• Strong experience managing paid advertising campaigns.
• Strong experience with email marketing, SMS or messaging campaigns.
• Experience with CRM or marketing automation.
• Strong understanding of digital funnels.
• Experience with audience segmentation and retargeting.
• Experience working with campaign KPIs and budgets.
• Ability to manage multiple campaigns simultaneously.

Responsabilidades

• Digital Advertising & Paid Acquisition: manage Google Ads, Meta Ads, TikTok Ads and optimize CPC/CPL/CPA/ROAS.
• Email Marketing: plan and execute lifecycle campaigns, perform A/B tests, track metrics.
• WhatsApp & Messaging Campaigns: develop structured messaging journeys in CRM.
• Marketing Automation: design automated workflows based on user actions.
• Campaign Strategy & Execution: own campaigns from planning through reporting.

Conocimientos

Digital marketing

Paid advertising

Email marketing

CRM

Marketing automation

Audience segmentation

Retargeting

Campaign KPIs & budgets

Multitasking

Herramientas

CRM platforms

Descripción del empleo

We are looking for an experienced, commercially driven Digital Marketing Specialist to manage and optimize digital marketing campaigns across both customer acquisition and existing-client channels .

This is a hands‑on role covering paid advertising, lead generation, CRM, email, SMS, WhatsApp, automation, analytics, conversion, retention and reactivation . Experience in forex, CFDs, fintech, financial services, crypto, payments, iGaming or other high-volume digital acquisition businesses is a strong advantage.

This is a fully remote position. As the role requires close collaboration with the Malta-based team, candidates must be able to work with working hours that align with the Malta time zone.

Key Responsibilities

Digital Advertising & Paid Acquisition

• Google Ads
• Meta Ads - Facebook & Instagram
• TikTok Ads

Continuously monitor and optimize CPC, CPL, cost per registration, CPA, first‑time depositor cost, conversion rate, ROAS and customer acquisition cost. Identify underperforming campaigns quickly and reallocate budgets toward stronger audiences, creatives, geographies and channels.

Email Marketing

Plan, build and execute email marketing campaigns targeting different stages of the customer lifecycle, including:

• New prospect campaigns
• Registration follow‑ups
• KYC completion campaigns
• Non‑depositor and deposit campaigns
• Client activation and trading‑activity campaigns
• Dormant‑client reactivation
• Product launches, educational content and promotions
• Loyalty campaigns
• Events and webinars
• IB and affiliate communications
• Client retention campaigns

Own audience segmentation, subject lines, email copy, templates, calls to action, scheduling, deliverability, A/B testing and campaign reporting. Track delivery rate, open rate, CTR, conversion, unsubscribe rate, deposit conversion and revenue generated per campaign.

WhatsApp & Messaging Campaigns

Work with approved WhatsApp Business platforms and CRM automation tools to develop structured messaging journeys such as welcome flows, registration follow‑up, non‑depositor flows, dormant‑client reactivation, client support‑to‑sales journeys, IB onboarding, partner activation and promotional campaigns.

Marketing Automation

Help design and operate automated marketing workflows using triggers based on actions such as:

• Registration
• KYC completion
• First deposit
• Deposit failure
• No deposit
• First trade
• Trading inactivity
• Withdrawal

Campaign Strategy & Execution: Turn marketing objectives into structured campaigns.

The Digital Marketing Specialist is expected to take ownership from campaign planning through execution and reporting.

Qualifications

2+ years of professional digital marketing experience

Fluent in English and Spanish

Strong experience managing paid advertising campaigns

Strong experience with email marketing, SMS or messaging campaigns

Experience with CRM or marketing automation

Strong understanding of digital funnels

Experience with audience segmentation and retargeting

Experience working with campaign KPIs and budgets

Ability to manage multiple campaigns simultaneously