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Evox is seeking an experienced Digital Marketing Specialist to manage and optimize campaigns across customer acquisition and existing client channels. This hands-on role covers paid advertising, lead generation, CRM, email, SMS, WhatsApp, automation, analytics, conversion, retention and reactivation.
The position is fully remote with collaboration with our Malta-based team; candidates should be able to work with hours aligned to Malta time.
We are looking for an experienced, commercially driven Digital Marketing Specialist to manage and optimize digital marketing campaigns across both customer acquisition and existing-client channels .
This is a hands-on role covering paid advertising, lead generation, CRM, email, SMS, WhatsApp, automation, analytics, conversion, retention and reactivation . Experience in forex, CFDs, fintech, financial services, crypto, payments, iGaming or other high-volume digital acquisition businesses is a strong advantage.
This is a fully remote position. As the role requires close collaboration with the Malta-based team, candidates must be able to work with working hours that align with the Malta time zone.
Digital Advertising & Paid Acquisition: Plan, launch, manage and optimize paid digital campaigns across channels including but not limited to:
Continuously monitor and optimize CPC, CPL, cost per registration, CPA, first-time depositor cost, conversion rate, ROAS and customer acquisition cost. Identify underperforming campaigns quickly and reallocate budgets toward stronger audiences, creatives, geographies and channels.
Email Marketing: Plan, build and execute email marketing campaigns targeting different stages of the customer lifecycle, including:
Own audience segmentation, subject lines, email copy, templates, calls to action, scheduling, deliverability, A/B testing and campaign reporting. Track delivery rate, open rate, CTR, conversion, unsubscribe rate, deposit conversion and revenue generated per campaign.
WhatsApp & Messaging Campaigns: Work with approved WhatsApp Business platforms and CRM automation tools to develop structured messaging journeys such as welcome flows, registration follow-up, non-depositor flows, dormant-client reactivation, client support-to-sales journeys, IB onboarding, partner activation and promotional campaigns.
Marketing Automation: Help design and operate automated marketing workflows using triggers based on actions such as:
Campaign Strategy & Execution: Turn marketing objectives into structured campaigns.
The Digital Marketing Specialist is expected to take ownership from campaign planning through execution and reporting.
Our client is a small, US-based digital marketing agency that helps businesses enhance their online presence, branding, and lead generation. They work with clients across various industries, delivering tailored digital marketing solutions that drive engagement, conversions, and long-term growth