Digital Marketing Lead

Anavah Talent; Santiago del Estero; A distancia; ARS 6.500.000 - 9.750.000; Jornada completa

Descripción de la vacante

A fast-growing startup is seeking a Digital Marketing Lead to develop and manage marketing strategies and enhance brand presence. This role involves working cross-functionally to drive scalable lead generation, manage social media channels, and analyze data for optimization. The ideal candidate has extensive experience in marketing, particularly in startup environments, and a strong analytical mindset. This position offers remote work flexibility and opportunities for growth within the company.

Servicios

Work From Home

Training & Development

Formación

• 4+ years of experience in Marketing, Social Media, and/or Growth role.
• 2+ years of experience working for a U.S. client.
• Ability to analyze data and make data-driven decisions.

Responsabilidades

• Work with executive team on go-to-market strategies.
• Manage all social media channels.
• Monitor trends, analyze data, and optimize campaigns.

Conocimientos

Creative AND strategic thinking

Strong analytical skills

Proficiency in social media platforms

Content creation

Campaign management

Educación

Bachelor Degree in Marketing, Communications, or related field

Descripción del empleo

About the role

We are seeking a high-caliber Digital Marketing Lead to work alongside our Founder & CEO to systematize our go-to-market efforts, own our social media, and tell the story of our business. This is NOT a “weekly social media posting role” but rather a pathway to becoming a Head of Content, Head of Growth, or even Chief Marketing Officer at a fast-growing startup that’s experiencing rapid-growth.

Time: U.S. Central Time (CST)

Compensation: $1,800 to $2,000 USD per month

About you

Are you a social media wizard looking for autonomy? Are you an end-to-end growth hacker that loves to flex from marketing strategy to creating engaging content? We are looking for a Digital Marketing Lead to transform our brand presence and attract top clients and candidates to our business. In this role, you will work cross-functionally with Client Services, Recruiting, HR and Marketing to tell our story so we can better fulfil our vision where everyone can take their God-given space. The right person will be given the autonomy to own initiatives, learn new skills, and travel around the world.

Responsibilities

• Growth strategy
  • Work with Executive Team and external partners to understand, test and manage various go-to-market strategies to grow our brand.
  • Drive scalable lead generation through our multi-channel strategy (content marketing, referrals, etc.)
  • Develop and execute social media strategies for brand awareness, engagement, and growth.
  • Collaborate with cross-functional teams for strategy alignment.
• Social media management
  • Manage all social media channels, ensuring content is engaging and on-brand.
  • Create and curate content (text, images, videos) for target audience engagement.
  • Build a content calendar so your posts stay on schedule.
  • Establish social media advertising workflows.
  • Stay updated on social media trends and best practices through researching your audience.
• Analytics and reporting
  • Monitor trends, analyze data, and make data-driven decisions for optimization.
  • Set and track performance through establishing KPIs for campaign success.
  • Track and advise on our client and candidate acquisition funnels to measure churn, conversion, etc.

Requirements

• 4+ years of experience in Marketing, Social Media, and/or Growth role (preferably in a fast-growing or startup environment).
• 2+ years of experience working for a U.S. client (preferably a startup)
• Creative AND strategic thinker, with the ability to develop innovative social media strategies that drive results and build a brand.
• Strong analytical skills, with the ability to analyze data and make data-driven decisions.
• Proficiency in social media platforms and tools for content scheduling, monitoring, and analytics.
• Strong understanding of social media platforms AND their trends/audience behavior, including Facebook, Instagram, X, LinkedIn, and more
• Ability to work reliably and independently in a remote setting with minimal supervision.
• Bachelor Degree or higher in Marketing, Communications, or a related field (summa, magna or cum laude and/or Academic Scholar from a reputable college preferred)

Preferred requirements

• Bonus: You can run an entire campaign on your own (idea to post)
• Bonus: You are a growth strategist AND a wicked marketer
• Bonus: You have a passion for growth hacking and lead-gen across various channels (cold outbound, SEO, email marketing, community engagement, guerrilla marketing, event management, and paid ads)

Benefits

• Work From Home
• Training & Development