Digital Marketing Analyst – Tech & AI

McKinsey & Company, Inc.; Buenos Aires; On-site; ARS 1,200,000 - 2,000,000; Full time

Job summary

McKinsey Digital is seeking a creative digital marketer to help shape growth for our clients' online presence in Buenos Aires or Santiago de Chile. You will design and execute growth strategies, build paid media programs, and collaborate with data scientists, engineers, and analysts to translate insights into action.

You will work with global colleagues across industries to optimize websites and campaigns, tell compelling data-driven stories, and mentor others while continuing your own

Qualifications

• Bachelor's degree in economics, business or engineering (advanced digital specialization a plus).
• 2+ years of experience in the digital marketing industry.
• Knowledge of primary paid media, owned media, and analytics tools.
• Strong English and Spanish written and verbal communication.

Responsibilities

• Help create and execute growth strategy for client digital sales.
• Build top-performing paid media programs and social platforms.
• Generate insights from data and communicate recommendations to decision-makers.

Skills

Digital marketing

Analytics tools

Paid media

English/Spanish communication

Education

Bachelor's degree in economics/business/engineering

Tools

Analytics tools

Paid media platforms

Owned media

Job description

Do you want to do work that matters, alongside supportive leaders who will help you grow faster than you ever thought possible? Are you a creative problem-solver who is energized by challenges? You’ve come to the right place.

YOUR IMPACT

You will help create and execute the growth strategy for McKinsey clients' digital sales. In this role, you will build top-performing B2B and B2C paid media programs and social advertising platforms as well as owned channels. You will be responsible for helping our marketing teams through the generation of significant insights. You will conduct data analysis, generate insights, and verify them with appropriate organizations within marketing, and you will share your recommendations with key business decision-makers. You will tell stories with the data and enable growth marketing to make strategic decisions based on growth potential. You’ll work with data scientists and engineers, analysts and researchers to compile recommendations, develop capabilities and define requirements for projects that will help activate our strategic insights into the business. You will work with partners across digital marketing to improve the performance of clients' websites and digital marketing campaigns. You will be based in our Buenos Aires or Santiago de Chile office as part of McKinsey Digital. McKinsey Digital brings together the best of McKinsey’s digital capabilities to help our clients use digital technology to transform their businesses. As part of this group, you’ll join a global team working on everything from IT modernization and strategy to agile, cloud, cybersecurity and digital transformation. You’ll typically work on projects across all industries and functions and will be fully integrated with the rest of our global firm. You’ll also work with colleagues from across McKinsey & Company to help our clients deliver breakthrough products, experiences and businesses, both on technology and non-technology topics. Our office culture is casual, fun and social with an emphasis on education and innovation. We have the freedom to try new ideas, experiment and are expected to be constantly learning and growing. There is also a strong emphasis on mentoring others in the group, enabling them to grow and learn.

YOUR GROWTH

Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward. In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues—at all levels—will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won’t find anywhere else. When you join us, you will have:

• Continuous learning:Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
• A voice that matters:From day one, we value your ideas and contributions. You’ll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
• Global community:With colleagues across 65+ countries and over 100 different nationalities, our firm’s diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you’ll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
• World-class benefits:On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.

YOUR QUALIFICATIONS AND SKILLS

• Bachelor’s degree ideally in economics, business or engineering; advanced degree or specialization in digital is a plus
• 2+ years of experience in digital marketing industry is a must
• Knowledge of primary paid media, own media & analytics tools
• Ability to communicate complex ideas effectively - both verbally and in writing - in English and Spanish

FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.

FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our McKinsey Careers and Diversity & Inclusion sites.