Content Strategist

Virtustant; Argentina; Remote; ARS 90,953,000 - 151,589,000; Full time

Job summary

Virtustant is seeking a data-driven Content Strategist to develop and optimize content strategies for social media, with a primary focus on Instagram, plus TikTok and YouTube, targeting the U.S. market.

You will collaborate with internal design teams and external agencies, balancing creative ideas with analytics to drive engagement and growth in a remote, Latin America-friendly setting.

Qualifications

• Experience in content strategy or social media marketing.
• Strong knowledge of Instagram, TikTok, and YouTube.
• Experience developing content strategies for the U.S. market or American audiences.
• Strong analytical and data-driven mindset.
• Familiarity with content performance metrics, including hook rate and engagement metrics.
• Experience working with content scheduling and management platforms.
• Strong communication and collaboration skills.
• Ability to work independently while coordinating with internal teams and external agencies.

Responsibilities

• Develop and execute content strategies mainly for Instagram, TikTok, and YouTube.
• Analyze content performance and use data to improve hooks, engagement, and strategy.
• Manage and coordinate content calendars and scheduling for multiple social media platforms.
• Work closely with the internal design team and external U.S.-based agencies.
• Collaborate with marketing and creative teams to develop and improve content ideas.
• Communicate with external agencies and give strategic direction based on performance data.
• Monitor key content metrics and provide biweekly performance reports.
• Help build and shape the company's growing marketing team and content processes.

Skills

Content strategy

Social media marketing

Analytics

Instagram

TikTok

YouTube

Communication

Coordination

Tools

Scheduling platforms

Job description

Job Title: Content Strategist

About The Company

Our client is a baby and children's products company that sells baby gear and nursery products primarily online.

Job Description

Our client is looking for a data-driven Content Strategist. You will develop and optimize content strategies for social media. The main focus will be on Instagram. You will also work on channels like TikTok and YouTube. You understand both creative and analytical parts of content marketing. You will work closely with internal design teams and external agencies. Your goal is to develop content that performs well in the U.S. market.

Responsibilities Of The Role

• Develop and execute content strategies mainly for Instagram, TikTok, and YouTube.
• Analyze content performance and use data to improve hooks, engagement, and strategy.
• Manage and coordinate content calendars and scheduling for multiple social media platforms.
• Work closely with the internal design team and external U.S.-based agencies.
• Collaborate with marketing and creative teams to develop and improve content ideas.
• Communicate with external agencies and give strategic direction based on performance data.
• Monitor key content metrics and provide biweekly performance reports.
• Help build and shape the company's growing marketing team and content processes.

Required Experience And Qualifications

• Previous experience in content strategy, creative strategy, or a similar social media marketing role.
• Strong understanding of Instagram, TikTok, and YouTube.
• Experience developing content strategies for the U.S. market or American audiences.
• Strong analytical and data-driven mindset.
• Familiarity with content performance metrics, including hook rate and engagement metrics.
• Experience working with content scheduling and management platforms.
• Strong communication and collaboration skills.
• Ability to work independently while coordinating with internal teams and external agencies.

Preferred Skills

• Basic understanding of paid advertising and digital marketing.
• Experience working with U.S. brands or agencies.
• Experience in e-commerce or consumer products.

Personality

• You can work independently.
• You can coordinate with internal teams and external agencies.

Software & Tools

• Content scheduling and management platforms.

Schedule

Flexible, as long as deadlines and responsibilities are met.

Remote, preferably Latin America.

Salary And Benefits

• Payment in USD or Local Currency according to candidate's preference.
• Full-time remote opportunity.