Branding Specialist

BairesDev; La Plata; Presencial; USD 40.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative firm is seeking a Marketing Branding Specialist to join their dynamic team. This role offers a unique opportunity to leverage your marketing expertise in a fast-paced environment, focusing on brand analysis and consumer behavior. You'll be instrumental in developing strategies to enhance brand awareness and drive client acquisition through effective marketing campaigns. With a commitment to remote work and flexible hours, this position provides an excellent work-life balance while fostering professional growth. Join a multicultural team dedicated to delivering top-notch solutions and enjoy a rewarding career path with extensive development opportunities.

Servicios

100% remote work

Flexible hours

Diverse work environment

Paid parental leave

Hardware setup for home office

Excellent compensation

Mentoring system for growth

Formación

• 3+ years of experience in marketing or a similar role.
• Strong understanding of traditional and digital marketing elements.

Responsabilidades

• Research and implement strategies to build brand awareness.
• Analyze sales funnels and measure ROI of advertising campaigns.

Conocimientos

Marketing Expertise

Brand Analysis

Consumer Behavior Research

Data Analysis

UI/UX Concepts

Herramientas

Google Analytics

A/B Testing Software

Web Analytics Tools

Descripción del empleo

BairesDev is proud to be one of the fastest-growing companies in Latin America and a welcoming, highly rated employer (Glassdoor Employee Score: 4.3). With more than 3500 employees in 27 countries and world-class clients from start-ups to Fortune 500 companies, we’re only as strong as the multicultural teams at the heart of our business. BairesDev runs on talent. To consistently deliver the highest quality solutions to our clients, we only hire the Top 1% of IT Talent and nurture their professional growth on exciting projects for companies like Google, Pinterest, and Udemy.

About the Role:

We are looking for a Marketing Branding Specialist to provide general and in-depth marketing expertise, brand analysis, and solutions that help in attaining our business goals and objectives. This is an excellent opportunity to be one of the key members of our Engineering team and position yourself for unique career growth opportunities.

What You’ll Do:

1. Research, identify and implement ways to build our brand and promote brand awareness, helping to acquire new clients through marketing campaigns.
2. Track advertising costs, researching consumer behavior and exploring market trends and opportunities.
3. Analyze sales funnels and customer intent.
4. Measure ROI of online and offline advertising campaigns.
5. Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement.
6. Conduct competitive research and analyze benchmarking data in coordination with marketing, creative, and advertising departments.

You must have:

1. 3+ years of experience as a marketing specialist or a similar position.
2. Thorough understanding of marketing elements (traditional and digital marketing) and market research methods.
3. Experience with Google Analytics, A|B testing, user testing and other web analytics and optimization software.
4. Experience with data analysis.
5. Familiarity with UI/UX concepts and considerations.

BairesDev Offers:

1. 100% remote work.
2. Flexible hours - make your own schedule!
3. Diverse and multicultural work environment.
4. Paid parental leave, vacation & holidays.
5. Hardware setup for you to work from home.
6. Excellent compensation — well above the market average.
7. Extensive opportunities for growth and professional development thanks to our mentoring system.

At BairesDev, remote work is at our core. Enjoy the opportunity to have a dynamic lifestyle, better health, and wellness. Find renewed passion in your job, improve your productivity, and benefit from attractive growth opportunities for your career.

If you are interested in being part of a team composed of the best professionals and working 100% goal-oriented in an innovative environment, but with the structure and resources of a multinational market leader, do not hesitate to apply!