Branding Specialist

BairesDev; Ciudad de Mendoza; Presencial; USD 40.000 - 80.000; Jornada completa

Descripción de la vacante

Una empresa en rápido crecimiento en América Latina busca un Especialista en Marketing de Marca para unirse a su equipo. Esta es una oportunidad excepcional para ser parte de un entorno diverso y multicultural, donde podrás aplicar tus conocimientos en marketing digital y análisis de datos. Disfruta de la flexibilidad del trabajo remoto y la posibilidad de hacer tu propio horario, mientras contribuyes a campañas innovadoras que impulsan el crecimiento de la marca. Si te apasiona el marketing y deseas crecer profesionalmente en un entorno dinámico, esta oportunidad es para ti.

Servicios

Trabajo 100% remoto

Horarios flexibles

Entorno de trabajo diverso y multicultural

Licencia parental pagada

Vacaciones y días festivos pagados

Configuración de hardware para trabajar desde casa

Compensación excelente

Oportunidades de crecimiento y desarrollo profesional

Formación

• 3+ años de experiencia como especialista en marketing o en un puesto similar.
• Conocimiento profundo de elementos de marketing y métodos de investigación de mercado.

Responsabilidades

• Investigar e implementar formas de construir nuestra marca y promover la conciencia de marca.
• Analizar embudos de ventas y medir el ROI de campañas publicitarias.

Conocimientos

Marketing Digital

Análisis de Datos

Google Analytics

Investigación de Mercado

UI/UX

Herramientas

A|B Testing

Software de Análisis Web

Descripción del empleo

BairesDev is proud to be one of the fastest-growing companies in Latin America and a welcoming, highly rated employer (Glassdoor Employee Score: 4.3). With more than 3500 employees in 27 countries and world-class clients from start-ups to Fortune 500 companies, we’re only as strong as the multicultural teams at the heart of our business. BairesDev runs on talent. To consistently deliver the highest quality solutions to our clients, we only hire the Top 1% of IT Talent and nurture their professional growth on exciting projects for companies like Google, Pinterest, and Udemy.

About the Role:

We are looking for a Marketing Branding Specialist to provide general and in-depth marketing expertise, brand analysis, and solutions that help in attaining our business goals and objectives. This is an excellent opportunity to be one of the key members of our Engineering team and position yourself for unique career growth opportunities.

What You’ll Do:

1. Research, identify and implement ways to build our brand and promote brand awareness, helping to acquire new clients through marketing campaigns.
2. Track advertising costs, researching consumer behavior and exploring market trends and opportunities.
3. Analyze sales funnels and customer intent.
4. Measure ROI of online and offline advertising campaigns.
5. Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement.
6. Conduct competitive research and analyze benchmarking data in coordination with marketing, creative, and advertising departments.

You must have:

1. 3+ years of experience as a marketing specialist or a similar position.
2. Thorough understanding of marketing elements (traditional and digital marketing) and market research methods.
3. Experience with Google Analytics, A|B testing, user testing and other web analytics and optimization software.
4. Experience with data analysis.
5. Familiarity with UI/UX concepts and considerations.

BairesDev Offers:

1. 100% remote work.
2. Flexible hours - make your own schedule!
3. Diverse and multicultural work environment.
4. Paid parental leave, vacation & holidays.
5. Hardware setup for you to work from home.
6. Excellent compensation — well above the market average.
7. Extensive opportunities for growth and professional development thanks to our mentoring system.

At BairesDev, remote work is at our core. Enjoy the opportunity to have a dynamic lifestyle, better health, and wellness. Find renewed passion in your job, improve your productivity, and benefit from attractive growth opportunities for your career.

If you are interested in being part of a team composed of the best professionals and working 100% goal-oriented in an innovative environment, but with the structure and resources of a multinational market leader, do not hesitate to apply!