Brand & Media Relations Specialist - Argentina

BYD Argentina; Buenos Aires; On-site; ARS 900,000 - 1,500,000; Full time

Job summary

BYD Argentina is seeking a dynamic Public Relations Specialist to strengthen brand reputation through impactful PR and media relations strategies. You will work with marketing, sales, dealerships, agencies and media partners to drive positive brand awareness and support product launches.

This role requires a proactive communications professional who thrives in an international environment, fluent in Spanish and English, with a strong media network across Argentina and the ability to manage

Qualifications

• Bachelor’s degree in PR, Communications, Journalism, Marketing or related field.
• 3+ years of experience in PR, corporate communications or media relations.
• Strong network with Argentine media and communications stakeholders.
• Excellent written and verbal communication in Spanish and English.
• Willingness to travel within Argentina.

Responsibilities

• Execute PR campaigns to boost BYD's brand visibility in Argentina.
• Write and distribute press releases; coordinate with agencies and media partners.
• Maintain relationships with journalists, media outlets, influencers and KOLs.
• Develop media resources and storytelling initiatives to raise product awareness.
• Monitor campaigns and prepare reports on coverage and sentiment.
• Support press conferences, product launches, and events nationwide.
• Collaborate with marketing and regional teams for consistent messaging.
• Assist with PR budget tracking and administration.

Skills

Media relations

Crisis communications

Event management

Stakeholder engagement

Bilingual Spanish/English

Education

Bachelor’s degree in PR/Communications/Journalism/Marketing

Job description

BYD Argentina is seeking a dynamic Public Relations Specialist to strengthen brand reputation through impactful PR and media relations strategies. You will work with marketing, sales, dealerships, agencies and media partners to drive positive brand awareness and support product launches.

This role requires a proactive communications professional who thrives in an international environment, fluent in Spanish and English, with a strong media network across Argentina and the ability to manage