Brand Marketing Manager

Tidal; Buenos Aires; Presencial; ARS 9.750.000 - 12.500.000; Jornada completa

Descripción de la vacante

A leading company specializing in direct placement seeks a strategic Brand Marketing Manager to drive growth for a home decor brand. This remote role involves managing Meta Ads campaigns, creating content for multiple platforms, and collaborating closely with a US-based team to enhance direct-to-consumer efforts.

Formación

• 3-5 years of freelancing experience in brand marketing.
• Proven background in performance campaigns for e-commerce.
• Experience with lifestyle or home brands is a plus.

Responsabilidades

• Own and manage Meta Ads campaigns.
• Build and optimize email flows via Klaviyo.
• Analyze performance metrics for actionable insights.

Conocimientos

Performance Marketing

Creative Collaboration

Communication

Herramientas

Meta Ads Manager

Shopify

Google Analytics

Adobe Creative Suite

Facebook/Instagram

Descripción del empleo

Contractor Fee: $2,000-$2,500/month (USD)

Work Arrangement: Remote

Commitment: Full-time (Approx. 40 hours/week)

Company Overview:

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses experienced in remote hires and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have offshore team-building experience and aim to help businesses leverage global talent.

About This Role:

We’re looking for a strategic and creative Brand Marketing Manager to lead the direct-to-consumer growth efforts of a home decor company. You’ll take the reins of our Shopify channel, manage paid ads, develop content and email flows, and build out retention strategies. This role is ideal for someone with a strong background in performance marketing and a passion for beautiful, intentional branding. You’ll collaborate closely with a lean, US-based team to bring campaigns to life and drive results that scale.

Key Responsibilities:

Own and manage Meta Ads campaigns to improve ROAS and customer acquisition

Plan and produce creative ad content tailored for different platforms

Build and optimize email flows and campaigns via Klaviyo

Lead retention and re-engagement strategies to grow LTV

Manage Shopify storefront content and updates for promotions or launches

Maintain and schedule basic social media content (Instagram, Facebook)

Analyze performance metrics and translate them into actionable insights

Collaborate with the founder and team to align brand vision and messaging

Conduct market research to understand trends and customer behavior

Coordinate asset creation timelines with designers or freelancers if needed

Software/Platforms/Tools:

Meta Ads Manager

Shopify

Canva or Adobe Creative Suite

Google Analytics

Facebook/Instagram

Qualifications:

At least 3-5 years of freelancing experience

Proven background in brand marketing and performance campaigns for e-commerce brands

Strong communication and creative collaboration skills

Experience working with lifestyle or home brands is a plus

Shift Schedule:

Monday to Friday, 7:30am-4:30pm or 8am-5pm US PST