Brand Insights & Analytics Associate

Novartis; Ramallo; Presencial; ARS 1.200.000 - 2.400.000; Jornada completa

Descripción de la vacante

Novartis is seeking an Integrated Insights professional to transform data into actionable brand-level insights and support decision-making across TA and Value & Access teams. You will translate business questions into structured analytics requests and partner with DAP to deliver decision-oriented outputs.

In this role, you will synthesize performance data, customer behaviors, and market signals to guide brand planning, launches, and in-year optimization.

Formación

• 3-5 years of experience in business analytics, market research, or commercial analytics.
• Experience in pharmaceutical, biotech or healthcare environment preferred.
• Strong analytical and data interpretation skills across multiple data sources.
• Working knowledge of primary and secondary market research approaches.
• Experience with reporting and data visualization tools (Excel, Power BI, SQL, Microsoft Fabric or similar).
• Ability to structure insights clearly and link analysis to business decisions.

Responsabilidades

• Provide embedded, brand-level insights support, translating data into actionable inputs for brand planning, execution and performance optimization.
• Serve as the day-to-day Integrated Insights contact for one or more brands within the agreed scope.
• Translate key business questions into structured insights and analytics requests (to be executed by DAP).
• Generate, interpret and synthesize brand-specific insights across performance, customer behaviors, channel effectiveness and patient signals.
• Support brand planning cycles, launch preparation and in-year optimization through timely and relevant insights delivery.
• Connect brand needs with Data, Analytics & Platforms (DAP) outputs, ensuring analyses and dashboards are fit-for-purpose for brand decisions.
• Apply Integrated Insights methodologies while tailoring analyses to brand and market contexts.
• Support planning and execution of market research activities, including ATU; consolidate outputs from international and local research.
• Prepare analytical inputs for forecasting, scenario analysis as defined by Integrated Insight Business Partner and Finance.
• Ensure insights are decision-oriented, linking analytical outputs to business implications and actions.
• Convert analytical outputs into clear charts, tables and narratives for insight storytelling.
• Generate insights to share with TA teams for future campaigns based on ICE campaign and CCPD.
• Maintain clear documentation of analyses, assumptions and outputs in line with knowledge management practices.

Conocimientos

Analytical thinking

Data interpretation

Cross-functional communication

Market research

Educación

Bachelor’s degree in Life Sciences, Business, Economics, Statistics, Data Analytics, or related; advanced degree preferred

Herramientas

Excel

Power BI

SQL

Microsoft Fabric

Descripción del empleo

Novartis is seeking an Integrated Insights professional to transform data into actionable brand-level insights and support decision-making across TA and Value & Access teams. You will translate business questions into structured analytics requests and partner with DAP to deliver decision-oriented outputs.

In this role, you will synthesize performance data, customer behaviors, and market signals to guide brand planning, launches, and in-year optimization.