Analytical Lead, LATAM Marketing Analytics

Google; Buenos Aires; Híbrido; ARS 135.892.000 - 226.487.000; Jornada completa

Descripción de la vacante

Google is seeking an Analytical Lead for Spanish-Speaking LATAM (SPLA) in Argentina. You will translate complex data into actionable insights, influence senior leaders, and drive measurement and experimentation strategies across major advertisers.

You'll combine marketing analytics, AI insights, and data integration to modernize clients' data setups while partnering with sales and product teams to ensure successful media investments.

Formación

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
• Experience with data analytics, return on investment/financial modeling, or statistical analysis.
• Experience in a client-facing role navigating customer organizations.
• Experience in consulting, analytics, measurement, or data science.

Responsabilidades

• Prove the value of Google media via the triangulation of incrementality experiments, Marketing Mix Models (MMM), and attribution.
• Use data science and statistical modeling techniques to solve challenges, uncover opportunities, and develop solutions for client business.
• Develop and own comprehensive joint measurement plans that leverage advanced AI, marketing technology, and experimentation to drive tangible business growth.
• Influence key decision-makers by telling stories with data, and foster client relationships across marketing, analytics, finance, and corporate strategy.
• Partner with internal and external product, research, data, and measurement teams to bring full analytical capabilities to customers.

Conocimientos

Data analytics

ROI/financial modeling

Statistical analysis

Client-facing

Consulting/analytics

SQL

Google Analytics

Google Ads

Educación

Bachelor's degree

Herramientas

SQL

Google Analytics

Google Ads

Descripción del empleo

Google is seeking an Analytical Lead for Spanish-Speaking LATAM (SPLA) in Argentina. You will translate complex data into actionable insights, influence senior leaders, and drive measurement and experimentation strategies across major advertisers.

You'll combine marketing analytics, AI insights, and data integration to modernize clients' data setups while partnering with sales and product teams to ensure successful media investments.