Market Researcher à Canada

A long-established and trusted global brokerage is seeking a Performance Marketing Managerto strengthen their internal marketing performance within the department. With over 30 years of industry presence, this firm has built a solid reputation for transparency, innovation, and client success, offering a broad range of CFD products including forex, commodities, indices, and more.

Location: Hybrid - Dubai, UAE

As a Performance Marketing Manager, your broad responsibilities will include but are not limited to:

• Design and implement full-funnel performance marketing strategies across platforms including Google Ads, Meta, TikTok, Microsoft Ads, programmatic channels, and affiliate/display networks.
• Drive the acquisition of high-quality leads and first-time purchases. Continuously optimize for performance metrics such as CAC, ROAS, and LTV across target segments.
• Launch, manage, and fine-tune multi-channel campaigns using advanced audience targeting, automation tools, and AI-powered creative assets to maximize effectiveness.
• Establish and manage robust tracking infrastructure using UTM parameters, Google Tag Manager (GTM), and event-based attribution models across web and app environments.
• Partner with CRM, product, and web development teams to improve onboarding flows, personalize retargeting strategies, and enhance the overall user journey.
• Collaborate with creative teams to produce compelling ad creatives and conversion-optimized landing pages. Leverage AI and rapid A/B testing to iterate and improve performance.
• Work alongside the data team to develop and maintain performance dashboards. Monitor key KPIs, track funnel efficiency, and evaluate the impact of marketing experiments.
• Manage and allocate media budgets strategically across channels and markets, ensuring optimal return on investment and scalability.
• Keep pace with evolving platform capabilities, privacy policies, and competitor activities. Provide insights and strategic recommendations based on trends and performance analysis.

• 5+ years of hands-on experience in digital or performance marketing, with a strong track record managing six-figure budgets effectively.
• Industry expertise in fintech, trading, or the CFD space, with a solid understanding of lead quality, user intent, and conversion funnels.
• Platform proficiency across Google Ads, Meta Business Manager, TikTok Ads, Microsoft Ads, and programmatic advertising channels.
• Advanced tracking knowledge, including UTM structuring, Google Tag Manager (GTM), Google Analytics 4, and multi-touch attribution models.
• Familiarity with AI-powered tools such as AdCreative.ai, Pencil, Copy.ai, and ChatGPT for creative generation, A/B testing, and performance optimization.
• Conversion-focused mindset with experience optimizing landing pages, lead forms, and funnel efficiency.
• Data-driven approach, with working knowledge of tools like SQL, Power BI, or similar platforms for analysis and reporting (preferred).
• Strong communication and collaboration skills, with the ability to align closely with internal teams and stakeholders across functions.

Our client offers an exciting, challenging role in a collaborative, dynamic environment. The right person will find many career growth opportunities in their company, whether you want to advance your technical skills or aspire to leadership in the future.