Web Developer

Springfield Properties; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Springfield Properties in Dubai, UAE is seeking a Web Developer & Digital Marketing Technology Specialist to support our digital marketing operations. You will maintain the company website, develop landing pages for property campaigns, implement tracking solutions, and support technical requirements of digital marketing activities.

The ideal candidate has hands-on WordPress development experience, proficiency with PHP, ACF, and marketing analytics, and can collaborate with marketing teams to

Qualifications

• Hands-on WordPress development experience.
• Proficient in PHP and WP theme customization.
• Experience with ACF or similar CMS tools.
• Knowledge of GA4, Meta Pixel and tracking.
• Understanding of lead generation and SEO basics.
• Ability to troubleshoot independently and deliver on schedule.

Responsibilities

• Maintain and improve the company website and WP themes.
• Create landing pages for projects and campaigns with forms.
• Implement GA4, Meta Pixel, and tracking; assist attribution.
• Optimize pages for performance, SEO, and lead conversion.

Skills

WordPress development

PHP

ACF / custom fields

Marketing analytics

Lead generation

Troubleshooting

Tools

Google Analytics 4

Meta Pixel

CRM integrations

REST APIs

Git basics

Job description

Web Developer & Digital Marketing Technology Specialist

Location: Dubai, UAE

Employment Type: Full-time

About the Role

We are looking for a Web Developer & Digital Marketing Technology Specialist to support our digital marketing operations. The role will focus on maintaining and improving the company website, developing landing pages for property marketing campaigns, implementing tracking solutions, and supporting the technical requirements of digital marketing activities.

The ideal candidate has practical experience with WordPress development, front-end technologies, landing page creation, and marketing analytics.

Key Responsibilities

Website Development & Maintenance

• Maintain, update, and improve the company website.
• Develop and maintain custom WordPress themes and functionality.
• Manage website content, property project pages, developer pages, and area pages.
• Ensure the website is responsive, fast, secure, and optimized for search engines.
• Troubleshoot website issues and manage technical improvements.

Landing Pages & Campaign Support

• Build dedicated landing pages for real estate projects, launches, and marketing campaigns.
• Develop conversion-focused pages with enquiry forms and clear calls to action.
• Integrate forms with CRM systems and other lead management platforms.
• Support campaign launches by preparing landing pages and implementing tracking requirements.

Marketing Analytics & Tracking

• Implement and maintain Google Analytics 4 and Meta Pixel.
• Configure and troubleshoot conversion tracking and campaign attribution.
• Support tracking through UTM parameters and campaign-specific URLs.
• Monitor website performance and provide basic analytics reports.

SEO & Website Optimization

• Optimize page titles, metadata, headings, URLs, images, and internal links.
• Support the creation of SEO-friendly project and community pages.
• Improve website speed, usability, and lead conversion performance.

Required Skills & Qualifications

• Practical experience with WordPress development.
• Experience with PHP and WordPress theme customization.
• Experience with ACF or similar custom field and content management solutions.
• Familiarity with Google Analytics 4, Meta Pixel, and conversion tracking.
• Understanding of website performance, technical SEO, and lead generation.
• Ability to troubleshoot issues independently and deliver projects on schedule.

Preferred Skills

• Experience working with real estate websites or property marketing campaigns.
• Familiarity with CRM integrations and marketing automation tools.
• Experience with REST APIs and third-party integrations.
• Basic knowledge of Git, website hosting, DNS, and Cloudflare.
• Experience with Figma or other design tools.

Expected Outcomes

• Reliable and well-maintained company website.
• Timely delivery of marketing landing pages.
• Accurate campaign tracking and analytics implementation.
• Improved website performance and lead generation support.