VP Global Digital Marketing — Luxury Brand (Dubai)

Client of Hanson Search Ltd; Dubai; On-site; AED 900,000 - 1,500,000; Full time

Job summary

Client of Hanson Search Ltd in Dubai seeks a VP Digital Marketing to lead the global digital growth for a luxury consumer brand. The role focuses on revenue, customer engagement and measurable results across regional and international markets.

You will shape digital strategy, drive customer acquisition, retention and conversion through data, technology and performance marketing in a fast-paced luxury environment.

Qualifications

• Proven leadership experience in global or regional digital marketing.
• Strong expertise in performance marketing, paid media, SEO and conversion optimisation.
• Experience driving direct revenue, customer acquisition and measurable commercial results.
• Knowledge of CRM, marketing automation, customer data and personalisation.
• Background in premium consumer brands.
• Strong analytical, strategic and leadership skills with the ability to influence senior stakeholders.

Responsibilities

• Lead global digital marketing strategy to drive customer acquisition and commercial growth.
• Optimise paid media, SEO and digital channels to increase traffic and direct bookings.
• Improve website performance, conversion rates and the end-to-end digital guest journey.
• Use CRM, customer data and personalisation to increase engagement, loyalty and retention.
• Drive marketing analytics, attribution and ROI to optimise channel performance and investment.
• Lead and develop digital marketing teams collaborating with commercial, revenue and technology stakeholders.

Job description

Client of Hanson Search Ltd in Dubai seeks a VP Digital Marketing to lead the global digital growth for a luxury consumer brand. The role focuses on revenue, customer engagement and measurable results across regional and international markets.

You will shape digital strategy, drive customer acquisition, retention and conversion through data, technology and performance marketing in a fast-paced luxury environment.