UX Designer — AI-Driven UX & Prototyping

Brainlake Advertising LLC; United Arab Emirates; On-site; AED 180,000 - 260,000; Full time

Job summary

Brainlake Advertising LLC seeks an experienced UX Designer with strong UI capability to work across complex digital products and services. 80% UX focus with 20% UI, shaping user journeys, information architecture, wireframes, and prototypes, while optionally delivering polished UI when needed.

You will collaborate with researchers, product, business, and technical teams, leveraging AI-powered tools to accelerate exploration and iteration without compromising design thinking.

Qualifications

• 4+ years of hands-on UX design experience.
• A portfolio that is clearly UX-heavy, showing user flows, information architecture, wireframes, interaction design, and problem-solving.
• Strong experience designing complex digital products, platforms, or services.
• Ability to turn ambiguous or complex requirements into simple, structured experiences.
• Strong proficiency in Figma, including Auto Layout, components, variables, prototyping, and design systems.
• Strong understanding of usability, accessibility, responsive design, and human-centred design principles.
• Good visual design fundamentals, including typography, hierarchy, spacing, and layout.
• Ability to produce high-quality UI when required, even though UI is not the primary focus of the role.
• Experience using AI-powered design tools to accelerate parts of the UX and UI workflow.
• Ability to work independently, take ownership, and deliver against deadlines.

Responsibilities

• Translate business requirements, research findings, and user needs into clear UX solutions.
• Define user journeys, user flows, task flows, navigation structures, and information architecture.
• Create low- and high-fidelity wireframes across web, mobile, and responsive experiences.
• Design complex journeys involving multiple users, roles, steps, scenarios, and decision points.
• Define interaction patterns, behaviours, states, validations, and edge cases.
• Create interactive prototypes to communicate and validate experience concepts.
• Identify usability issues, friction points, and unnecessary complexity and propose better solutions.
• Work closely with researchers and service designers to translate insights into digital experiences.
• Collaborate with product, business, and technical teams to ensure solutions are practical and buildable.
• Present UX decisions and rationale clearly to clients and stakeholders.
• Produce polished UI designs when required, while maintaining consistency with the wider design system.
• Contribute to design systems, components, patterns, and reusable libraries.
• Use AI-powered design tools to accelerate UX exploration, wireframing, prototyping, interface generation, and repetitive design tasks.
• Experiment with new AI design workflows that can improve speed and quality.

Skills

UX design

User flows

Information architecture

Wireframing

Prototyping

Interaction design

Usability testing

Figma

Auto Layout

Design systems

AI-powered design tools

Tools

Figma

Auto Layout

Prototyping tools

Job description

Brainlake Advertising LLC seeks an experienced UX Designer with strong UI capability to work across complex digital products and services. 80% UX focus with 20% UI, shaping user journeys, information architecture, wireframes, and prototypes, while optionally delivering polished UI when needed.

You will collaborate with researchers, product, business, and technical teams, leveraging AI-powered tools to accelerate exploration and iteration without compromising design thinking.