UX Designer: AI-Driven, Complex Journeys

Brainlake Advertising LLC; Dubai; On-site; AED 300,000 - 460,000; Full time

Job summary

Brainlake Advertising LLC in Dubai seeks an experienced UX Designer with strong UI skills. The role is primarily UX-focused (about 80%) with some UI work. You will translate requirements into clear UX solutions, define journeys, and create wireframes and prototypes across web and mobile.

You’ll also polish UI when needed and collaborate across teams, often using AI-powered tools to accelerate the process. You will work on complex digital experiences across platforms and dashboards, with a focus

Qualifications

• 4+ years of hands-on UX design experience.
• Portfolio clearly UX-heavy with user flows, information architecture, wireframes, interaction design and problem-solving.
• Strong experience designing complex digital products, platforms, or services.
• Ability to turn ambiguous or complex requirements into simple, structured experiences.
• Strong proficiency in Figma, including Auto Layout, components, variables, prototyping, and design systems.
• Strong understanding of usability, accessibility, responsive design, and human-centred design principles.
• Good visual design fundamentals, including typography, hierarchy, spacing, and layout.
• Ability to produce high-quality UI when required, even though UI is not the primary focus of the role.
• Experience using AI-powered design tools to accelerate parts of the UX and UI workflow.
• Ability to work independently, take ownership, and deliver against deadlines.

Responsibilities

• Translate business requirements, research findings, and user needs into clear UX solutions.
• Define user journeys, user flows, task flows, navigation structures, and information architecture.
• Create low- and high-fidelity wireframes across web, mobile, and responsive experiences.
• Design complex journeys involving multiple users, roles, steps, scenarios, and decision points.
• Define interaction patterns, behaviours, states, validations, and edge cases.
• Create interactive prototypes to communicate and validate experience concepts.
• Identify usability issues and propose better solutions.
• Work closely with researchers and service designers to translate insights into digital experiences.
• Collaborate with product, business, and technical teams to ensure solutions are practical and buildable.
• Present UX decisions and rationale clearly to clients and stakeholders.
• Produce polished UI designs when required, maintaining consistency with the design system.
• Contribute to design systems, components, patterns, and reusable libraries.
• Use AI-powered design tools to accelerate UX exploration, wireframing, prototyping, interface generation, and repetitive design tasks.
• Experiment with new AI design workflows to improve speed and quality.

Skills

UX design

User research

Information architecture

Wireframes

Prototyping

Interaction design

Figma

AI-powered design tools

Tools

Figma

AI design tools

Job description

Brainlake Advertising LLC in Dubai seeks an experienced UX Designer with strong UI skills. The role is primarily UX-focused (about 80%) with some UI work. You will translate requirements into clear UX solutions, define journeys, and create wireframes and prototypes across web and mobile.

You’ll also polish UI when needed and collaborate across teams, often using AI-powered tools to accelerate the process. You will work on complex digital experiences across platforms and dashboards, with a focus